In a 26-page report, analysts at Macquarie Research said the 2026 World Cup, which is taking place in North America, represents a major opportunity for Adidas to increase the company’s lead in the sport of global football (soccer) and could significantly help narrow the company’s wide gap in U.S. market share against Nike.
Author: SGB Media

Deutsche Bank Sees Momentum At Vans, Bounce Back For North Face
Deutsche Bank Research initiated coverage of VF Corp. with a “Buy” rating in part because the firm sees Vans continuing to benefit from healthy streetwear trends in the years ahead while The North Face appears ready to re-accelerate growth.
Conservation Alliance Announces 2018 Outstanding Partnership Awards
REI, Nau and Justin Bailie Photography are the winners of The Conservation Alliance Outstanding Partnership Awards for 2018.
Nau Appoints National Sales Manager
Nau International announced the addition of seasoned outdoor sales professional Jeff Krahenbuhl to the company’s U.S. team. In his new role as national sales manager, Krahenbuhl will oversee the current sales structure for Nau and Blackyak and bolster both brands’ U.S. wholesale growth strategy.
VF’s Earns National Recognition in Diversity MBA Ranking
VF Corporation has been named one of the 50 “Best Places for Women & Diverse Managers to Work” in 2018 by Diversity MBA, a national leadership organization.
Nike Adds Cathleen Benko To Board
Benko is vice chairman and managing principal of Deloitte LLP.
Unifi To Sponsor Pac-12 Championship
The Pac-12 and Unifi Inc. announced a long-term partnership, with Unifi serving as the founding sustainability partner of Pac-12 Team Green and as a sponsor of the Pac-12 Sustainability Conference.

Nike Opens Nike Live Concept
Powered by the insights and engagement of thousands of NikePlus members across five zip codes in L.A., the store is a uniquely curated home for NikePlus Members and the style, sport and speed-obsessed consumers of the city.

Peak Resorts Reports Record Fiscal 2018 Fourth Quarter Revenue
Timothy D. Boyd, president and chief executive officer, said, “Although the winter brought significant weather-related challenges, our results from the 2017/2018 ski season, which spanned 145 operating days from its beginning in November to its end in April, demonstrate the value of our Peak Pass in adding stability to our financial performance.”
Cliff Keen Athletic Signs Adam Coon
Cliff Keen Athletic has entered into a marketing and athlete endorsement deal with United States Men’s 130 KG Greco Roman and 125 KG Freestyle Wrestler Adam Coon.
Perry Ellis Announces Expiration Of Hart-Scott-Rodino Waiting Period
Perry Ellis International announced that the company had been granted early termination, effective as of July 10, 2018, of the 30-day waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (HSR Act) in connection with the sale of the company to founder George Feldenkreis.
GoPro Celebrates Two Milestones
GoPro Inc. said the company has sold more than 30 million Hero cameras since the debut of its first HD model in November 2009. The company also said the Hero5 Black cameras is the best-selling GoPro in record time.
Peak Sport Establishes Partnership With Belgium Olympic Committee
Later this year in October during the Argentinian youth Olympic Games, the Belgium delegation will be equipped with gear specially designed and produced by Peak on the Olympic podium, as well as during the Minsk European games next year and the Tokyo Olympic Games in two years.
The Buckle’s Comps Dip In June
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the five-week period ended July 7, 2018 decreased 1.2 percent.
Shoe Carnival Introduces Updated Shoe Perks Loyalty Program
The refreshed program will offer a new mix of benefits optimized to maximize customer appeal and reach and will introduce a new Gold Tier.