Nau International announced the addition of seasoned outdoor sales professional Jeff Krahenbuhl to the company’s U.S. team. In his new role as national sales manager, Krahenbuhl will oversee the current sales structure for Nau and Blackyak and bolster both brands’ U.S. wholesale growth strategy.
“Our wholesale business has accelerated significantly over the past 18 months, due in large part to our partnerships with great wholesale specialty retailers. The addition of Jeff shows our continued commitment to investing and fostering those relationships and supporting both Nau and Blackyak brands in our wholesale channel,” said David Marsala,VP sales and marketing. “Jeff has worked his way up in his career from the retail floor to sales agency principle, and most recently serving as Western Territory Manager for Mammut. Jeff is a natural leader and will bring valuable experience to our team. We’re excited to have him join us officially at Outdoor Retailer.”
“I’m excited to work alongside teams that are committed to pushing our industry forward,” said Krahenbuhl. “Nau has been a brand that has impressed me over the last 10 years in their sustainability and social good practices, as well as progressive product lines. Blackyak is a storied brand internationally but fairly new in the U.S. Their innovation in product design is incredible, and I am excited to be a part of introducing this brand into the U.S.”