Author: Suzanne Hermann

G. Loomis, maker of fishing tackle, will showcase the GLX Walleye, part of the GLX series of rods, at the upcoming ICAST show in Orlando, FL, Booth #523. “The introduction of the GLX Walleye series represents the refinement of precision and performance for walleye anglers,” said Bob Mahoney, G. Loomis Freshwater product marketing manager. “At […]

Shimano North America Fishing released the Stradic FM reel, an addition to its Stradic line of spinning reels, debuting at the upcoming ICAST trade show in Orlando, FL. “The Shimano team is extremely excited to introduce the Stradic FM reel to anglers around the world,” said Bob Mahoney, Freshwater product marketing manager for Shimano North America Fishing. […]

G. Loomis, the conventional and fly fishing rod manufacturer, will showcase its NRX+ Inshore rod series at the upcoming ICAST 2023 trade show, Booth #523.  “We are thrilled to bring the NRX+ Inshore rod series to the market,” said Blaine Anderson, saltwater product marketing manager for G.Loomis. “We have a storied history of producing top-quality fishing […]

Shimano North America Fishing, a name synonymous with excellence in the angling world, is thrilled to announce the newest technically refined addition to the acclaimed Curado line of low-profile baitcasting reels. The Curado 200 M will make its debut at the 2023 ICAST New Product Showcase in Orlando, Florida. Forged from over 30 years of […]

Since 2019, Ignik has introduced outdoor heating solutions that produce less waste. The brand’s newest addition to its FireCan line is the FireCan Elite Portable Fire Pit. Joining its predecessors, the FireCan and the FireCan Deluxe, the fire pit overs “more power, a lighter-weight design, more control.” “With the ever-present threat of wildfires, we designed the […]

Skratch Labs released its Crispy Rice Cake Sport Fuel Variety Pack containing eight individually wrapped rice cakes, which include three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies and two Strawberry + Mallow Crispies.  Each Crispy Rice Cake flavor is made with puffed rice and toasted grains, providing 20g of complex carbs, held […]

Ignik, a Bainbridge Island-based brand, expanded its product line with new offerings in propane tank accessories. The 20LB Tank Case/Seat and 20LB Tank Tote make transporting and hauling large-scale propane tanks “seamless.” Both tanks are made with 900 denier polyester fabric, rigid corrugated plastic, foam-reinforced base, and Molle webbing, which allows for attachment of other gear, accessories and secure […]

G. Loomis, the manufacturer of fly fishing rods, released its IMX-Pro V2 series, made in Woodland, WA. The lineup is built for a range of applications. The IMX-PRO V2 series of rods represent a continuation of G. Loomis’s 40-year commitment to the industry. The rods in the lineup exemplify the brand’s durability and performance. Multi-Taper […]

Shimano North America Fishing introduced three new series of rods geared toward the saltwater angler. These product options “cater to a spectrum of anglers, from offshore captains to tournament-savvy billfish enthusiasts and surf fishermen.” New product options include the Shimano Hi-Power X and Spiral X technologies are a common thread in the lineup, delivering rod […]

  Shimano North America Fishing, the manufacturer of fishing tackle, announced new rod options for the dedicated freshwater angler. The company revamped its Sojourn lineup while widening the array of Muskie-specific options. Built to handle big fish and tailored for the specific techniques used to catch them, the redesigned Sojourn Muskie lineup and 9’9″ fast […]

Shimano, a longtime manufacturer of industry-leading fishing tackle, is proud to announce expansions to its extensive lineup of freshwater hard baits. These product offerings are geared towards freshwater anglers looking to entice trophy bites when it matters most. Shimano’s revolutionary patented BOOST CONCEPT lure technology features throughout the full catalog of hard bait additions. FLASH […]

Cycling and outdoor accessory brand Knog expanded its Blinder Light collection to launch in Spring 2023. The latest Blinder Integrated front light range from Knog combines aluminum CNC construction, a compact design, optimized beam angles, powerful light output, multiple mounting options, and a competitive price per lumen for commuters and road cyclists.  Available in 600 […]

Bainbridge Island, WA – March 1, 2023 – Awarding-winning outdoor heating brand Ignik proudly announces the evolution of its FireCan line with the all-new FireCan Deluxe. With its dual-action fuel output and removable grill, users now have the option for easy, portable outdoor cooking in addition to a warm, safe campfire anywhere they go. With […]

G. Loomis, the renowned manufacturer of performance-driven conventional and fly fishing rods, is proud to announce the IMX-PRO OFFSHORE series. This comprehensive lineup of purpose-built 20 to 80-pound class rods features a range of technique-specific actions designed for West Coast offshore anglers. Dynamic fisheries, challenging conditions, and iconic game fish define the offshore experience of […]

Ignik, a Bainbridge Island-based brand, expanded its ski resort retail partnerships adding North American ski resorts Mammoth Mountain, Palisades Tahoe and Killington Ski Resort. Ignik, founded in 2019, produces personal heating products that are biodegradable, refillable and rechargeable. Continued expansion in the ski resort retail space aligns with the brand’s roots and mission as the […]