Aisle Talk Week Of July 5, 2021

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of July 5, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Ambassador Athlete is Big Agnes’ Krystle Wright, Adventure Photographer.

Life Time And Trail Sisters Announce Partnership

Life Time announced a new partnership with Trail Sisters to increase participation and opportunity in trail running. Life Time will serve as the presenting sponsor of Trail Sisters’ first run event, the Women’s Trail Half Marathon in Buena Vista, CO on September 11. A Trail Sisters Coaching Grant presented by Life Time will be created […]

PowerHandz Announces Merger And Partnership With LaMelo Ball

Athletic training equipment maker PowerHandz announced a merger with PH Innovation Holdings, Inc. and partnership with NBA 2021 Rookie of the Year and Charlotte Hornets Guard, LaMelo Ball. With this partnership, Ball will serve as a general partner, brand ambassador and board member of PH Innovation Holdings.