Slinger Bag Inc. announced the appointment of Jason Seifert as its new chief financial officer.

Seifert joins Slinger with a financial career in public and private consumer companies and brings a high level of strategic and financial capabilities and experience. He spent the majority of his fifteen-year career in accounting and finance at Ernst & Young, serving medium to large public companies across a variety of industries, including technology, retail and manufacturing. He spent several years working at The Finish Line, Inc. where he led SEC reporting and was a part of its executive finance team. Seifert has expertise in implementing strategies, initiatives and processes that generate operational efficiencies and impact financial performance. His role at Slinger will lean on his experiences to support its business expansion.

Seifert replaces the current CFO, Paul McKeown, who will move into a new role as Chief Business Integration Officer. This new role will lead business integration of planned acquisitions and bring these new companies into its business portfolio. McKeown will drive key process improvements integrating acquisitions into Slinger’s reporting structure across banking, SEC reporting and tax. He will also lead the establishment of an EU-based subsidiary to support global operating efficiencies.

Of Slinger’s hire, Mike Ballardie, CEO, said: “Jason is a crucial hire for Slinger at a pivotal time for the business. We are managing the rapid global growth of our Slinger Bag Launcher, which, from the launch last year, has proven itself a game-changer in terms of promoting tennis participation and recruiting new players to the game. As we execute our vision to become a connected sports company offering a range of SaaS services, it is essential that we now both adapt and refine Slinger’s internal infrastructure and systems to accommodate a significant ramping up of global activity and everything that entails. Jason’s relevant experiences as a finance leader coupled with his pragmatic approach to business mean that he will transition seamlessly into Paul’s previous role as Paul now concentrates on our acquisition strategy.”

Photo courtesy Slinger Bag