Himali Opens Store In Boulder

Himali, a Boulder-based start-up specializing in mountain apparel, has opened its first store on the Pearl Street Mall at 1418 Pearl Street, according to the Daily Camera.

New Balance Establishes Athlete Advisory Board

New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture, and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model relationship over a sponsorship.

Crossfit Announces Beta Launch Of Affiliate Partner Network

CrossFit announced the beta launch of the CrossFit Affiliate Partner Network (APN), an online purchasing hub where CrossFit affiliates can get consolidated access to CrossFit’s partner, including affiliate-only discounts, revenue opportunities and member acquisition programs.

Youth Enrichment Brands Acquires i9 Sports

Youth Enrichment Brands, a new platform supporting youth activities, launched following the acquisition of i9 Sports. Youth Enrichment Brands also operates Nike Sports Camps and U.S. Baseball Academy, the “country’s largest network of youth baseball and softball camps.”

Moosejaw Opens Store In Bentonville

Walmart-owned Moosejaw is opening a retail store in Arkansas on October 21. The store is located in Bentonville, near to where Sam Walton opened his 5 & 10 in 1950.

Teva x Cotopaxi Collaborate On Cold-Weather Capsule Collection

Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]