Centric Brands LLC announced an expansion of its Izod licensing agreement with Authentic Brands Group (ABG), Izod’s owner, for new product categories including men’s sportswear, activewear and golf apparel. Izod’s wholesale operations, Centric Brands will also operate its e-commerce store www.izod.com. The new product categories complement its portfolio of licensed Izod product categories in the kids and accessories divisions.
“We are pleased to continue our strong partnership with Authentic Brands Group. The addition of the Izod men’s collection complements our existing Izod business allowing us to offer customers a well-rounded offering of lifestyle product across several categories that will drive customer acquisition and loyalty for the brand,” said Jason Rabin, CEO, Centric Brands.
The Izod apparel division will be part of its men’s and women’s platform led by Suzy Biszantz, men’s & women’s Sportswear Group president.
Centric said it welcomed Geoff Barrett to lead the Izod men’s business.
“This is an important expansion of our relationship with Centric Brands. Izod is an iconic brand with rich history and it will be a focused strategic initiative to continue to grow the Izod business,” said Jarrod Weber, group president, Lifestyle and chief brand officer.
The Izod collection is available at better department store retailers and on izod.com.
Centric Brands’ portfolio includes licenses for more than 100 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Spyder, and Under Armour in the kid’s category; Joe’s Jeans, Buffalo, Hervé Léger, and Izod in the men’s and women’s apparel category; Kate Spade, Michael Kors, All Saints, Frye, Timberland, Kenneth Cole, and Jessica Simpson in the accessories category; and in the entertainment category, Disney, Marvel, Nickelodeon, and Warner Brothers. The company also owns brands such as Zac Posen, Hudson, Robert Graham, Avires, and Taste Beauty.