Allbirds Slashes Guidance For Year On Softening Consumer Spending

Allbirds reported sales and earnings exceeded guidance in the second quarte,r but the footwear maker reduced its guidance for the year due to weakened consumer trends in the U.S. It also announced a series of Simplification Initiatives focused on automating and expanding its supply chain and streamlining its operating structure.

Fieldsheer To Use King’s Camo Patterns In Temperature-Controlled Apparel

Fieldsheer, a technology company that manufactures temperature-controlled apparel, entered into a partnership with King’s Camo, a designer and manufacturer of terrain-specific camouflage apparel and accessories. Pursuant to the deal, Fieldsheer will use King’s Camo patterns in its Mobile Warming line (Fall 2023) and Cooling lines (Spring 2023) later in Fall 2023. Fieldsheer will debut with […]

G-Form And EMBN Announce Three-Year Sponsorship Deal

G-Form, the protection brand, and Electric Mountain Bike Network (EMBN) announced a three-year sponsorship deal naming G-Form the official protection partner of EMBN from June 2022 through June 2025. The agreement identifies G-Form as the provider of knee, arm, upper body, and hand protection, including the E-line, Pro-Rugged lines and MX 360 back protector with […]

Forrester Sees U.S. Online Retail Spending Reaching $1.6 Trillion By 2027

In 2021, U.S. total retail sales, excluding auto and gas, reached a record high of $4.3 trillion, driven by U.S. consumers’ accumulated savings in 2020 and the stimulus checks that they received from the government. By 2027, Forrester expects total U.S. retail sales to reach $5.5 trillion and U.S. online retail sales to reach $1.6 trillion.

Vista Outdoor Closes On Fox Racing Acquisition

Vista Outdoor, Inc. announced it closed on the acquisition of Irvine, CA-based Fox Racing for the purchase price of $540 million, with the potential for an additional $50 million earnout based on Fox Racing’s financial performance.

Rawlings Promotes Buechter To CFO

Rawlings Sporting Goods Company, Inc. promoted Andria Buechner, former director of financial planning and analysis, to chief financial officer, filling the vacancy left when Ron Ostrowski was named president of Rawlings last month.

Norrøna Expands Lightweight Hike And Freeride Mountain Bike Collections For SS23

For SS23, Norrøna builds on its Falketind, Svalbard and Fjørå collections with sustainably produced additions for hiking, mountain biking and everyday wear. “Every new product Norrøna releases meets our standard of excellence of integrating innovative and sustainable materials, a technical and comfortable fit and uncompromising durability and functionality, all while following our design ethos of […]