Survey: Tokyo Olympics Draws Muted Interest

A new Ipsos Global Advisor survey, conducted in 28 countries, showed that Americans are split on whether the Summer Olympics in Tokyo should go ahead, with 52 percent agreeing that it should. Only half of Americans (48 percent) are interested in the Olympics this year. Despite the lukewarm in interest, Americans believe the Olympics have a positive impact on society.

Outdoor Sportsman Group Appoints VP, Ad Sales

Outdoor Sportsman Group (OSG) announced the promotion of Mike Savino to vice president, Advertising Sales. Savino will oversee endemic multi-media sales for the company. Previously, he worked as director, Advertising Sales.

Jordan Brand Opens New Dubai Store

Jordan Brand has opened a concept store in the Dubai Mall, the world’s largest mall. Grounded in a sport-focused layout shared with Jordan doors like Jumpman LA, Jordan 1 Hongxing in Chengdu, and Jordan 9 Guanghua in Beijing, the Dubai store “creates a refined sensory space that connects fans of the brand to artistic traditions within the region,” said Nike.

KUIU Announces Kenai Series

KUIU announced the release of its updated Kenai Series of insulation layers. This line is the brand’s “most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities.” The updates provided by the brand include “DWR 3DeFX+ active insulation for increased warmth and water resistance and an updated face fabric that features […]

Osprey Launches Waterproof IPX4-6 Rated Outdoor And Active Urban Packs For Spring 2022

Osprey announced it will launch a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane Waterproof is built for the active urban commuter while the Transporter Waterproof meets the technical needs of multisport outdoor enthusiasts. “Built for people who rely on their bag rain or shine to keep contents protected, our new […]

Burlington Stores Appoints President And COO

Burlington Stores Inc. announced that Travis Marquette has been appointed as the company’s new president and chief operating officer, overseeing and managing the company’s stores, real estate, supply chain, and information technology functions.

Inside The Call: American Outdoor Brands Eyes Double-Digit Growth On Outdoor’s Newfound Appeal

American Outdoor Brands Inc. reported strong fourth-quarter results and predicted organic sales would grow at a CAGR of between 8 percent and 10 percent over the next four to five years due to heightened demand for “outdoor adventures” stemming from the pandemic. Brian Murphy, president and CEO, told analysts, “We believe the past year has ushered in an exciting new era for the outdoor industry.”

June Retail Sales Increase

Retail sales rose in June, seeing both a monthly increase and the first year-over-year gain since early 2021 as more retailers and other businesses closed by the pandemic reopened, but continued outbreaks remain a threat, the National Retail Federation said.