PrimaLoft Insulation ThermoPlume Gains Adopters, Momentum

PrimaLoft, Inc. reported brand adoptions of its PrimaLoft Insulation ThermoPlume this winter season. ThermoPlume is made with “feather-like plumes of synthetic fibers designed to mimic natural goose down’s lightweight warmth, loft, softness, and compressibility for designers to create garments for consumers looking for a vegan alternative that delivers down properties with the performance characteristics of […]

Kaenon Sunglasses Adds MLB All-Star As Vested Partner And Ambassador Athlete

Southern California-based Kaenon sunglasses added MLB All-Star third baseman Justin Turner as a vested partner and athlete ambassador to the business.  As a partner and Southern California native, Turner is connected to the company’s financial success. In addition to helping design signature products, Turner’s partnership also involves product seeding responsibilities, social media activations and activities […]

Winnebago x Adventure Wagon Create Limited Edition Camper Van

Winnebago, the flagship brand of Winnebago Industries, and Adventure Wagon, the builder of modular camper vans, collaborated on a limited edition van. The Winnebago + Adventure Wagon is based on the Mercedes-Benz Sprinter 170 chassis and features Adventure Wagon’s modular interior system. The Adventure Wagon platform allows consumers to customize the Adventure Wagon and Winnebago components.  The […]

Canada Goose Offers Resale Platform To Consumers

Canada Goose launched a re-commerce platform, Canada Goose Generations, providing an authorized reselling platform that “keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime,” according to a company release.

Brooks Forms Multi-Year Partnership With Parkrun

Brooks Running has agreed to become the exclusive global footwear partner and the presenting partner in the U.S., Germany and the Netherlands through 2028 for Parkrun, a weekly free community event. The expanded partnership follows a three-year collaboration between Brooks and Parkrun in the UK and Ireland. In the future, Brooks will continue to be […]