Wiley X opened its new headquarters in Frisco, TX as the family-owned eyewear brand celebrates its 35th Anniversary.

The 65,000-square-foot facility includes production, assembly, warehousing, a testing facility for safety certifications, and administrative office space. The building also features the brand’s flagship retail store, opening in 2024, serving its global customers and U.S. resellers.

The brand chose Frisco as the “ideal location” for its large population of military veterans. Wiley X is veteran-founded and has sold protective eyewear to the U.S. military since the business was founded in 1987. Wiley X also has a long history of providing eye protection to outdoorsmen and government/first responders who “align with Texan pastimes and values,” said Wiley X.