Authentic Brands Group partnered with wholesaler/retailer Fleet Street to become Frye’s design, manufacturing and distribution partner for outerwear, excluding leather, and swimwear for men and women.
The products will be sold at department stores, specialty retailers and online in the U.S. and Canada later this year.
“We are thrilled to announce our partnership with Fleet Street for Frye swimwear and outerwear,” said Christina Martin Pieper, EVP of Brand, Lifestyle at Authentic Brands. “Frye has a 160-year history of delivering American-inspired craftsmanship, and I am confident that with their expertise in sourcing, design and manufacturing, Fleet Street is the best partner to bring these two new categories to market, keeping the brand’s DNA intact.”
“We are excited to partner with Authentic on the launch of Frye outerwear and swimwear for women and men,” noted Manny Haber, CEO and president, Fleet Street, Ltd. “Design, quality and teamwork come naturally to us as we look forward to expanding on the heritage of the Frye brand and drive long-term success at retail.”
Authentic Brands Group portfolio includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, David Beckham, Dr. J, Greg Norman, Neil Lane, Thalia, Sports Illustrated, Reebok, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Izod, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hervé Léger, Frye, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Jones New York, Tretorn, Prince, Van Heusen, Arrow, Hickey Freeman, Hart Schaffner Marx, and Thomasville.