Foresight Sports Partners with Awesome Golf

The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.

Mountain Hardwear Adds New Midwest Independent Sales Group

Parallel 45 Sales reportedly specializes in connecting brands and people to “build the communities of those who enjoy spending time in the outdoors, aligning with Mountain Hardwear’s commitment to make better outdoor gear and get more people outside using it.”

Peloton Forms Multi-Year Partnership with NBA/WNBA

Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.

Outerknown to Open Four Stores

Outerknown, the sustainable clothing brand, co-founded by pro surfer Kelly Slater, reported plans to open four brick-and-mortar retail stores, bringing the total operating store count to nine, with one store slated to open in Spring 2024.

VF Corp.’s Shares Jump on Activist Investor’s Move

Shares of VF Corp. jumped 14 percent on Tuesday after activist investor Engaged Capital reported that it had built a stake in the owner of Vans and The North Face and planned to push for changes, including steep cost cuts, divestitures of non-core assets and a board overhaul.

UYN Opens Academy for Research and Engineering

Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.