Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”
Author: SGB Media
Rumpl Names Yeti Strategy Vet as New VP, Global Brand Marketing
Rumpl hired brand and marketing professional Josh Weichhand as VP of global brand marketing, leading marketing, strategy, e-commerce, creative, and international efforts.
Running USA Appoints New Executive Director
The Running USA named Jay Holder as executive director. He was VP of marketing and communications for the Atlanta Track Club for the last seven years.
’47 Makes Key Merchandising and Marketing Executive Hires
Sports fan apparel brand ’47 hired Steven Monti as VP of design and development, Ryan Cross as VP of merchandising and Brooke Thornton as VP of marketing.
Play It Again Sports Parent Posts Q3 Earnings Growth
Winmark Corp., the parent of Play It Again Sports, reported earnings improved 7.5 percent in the third quarter ended September 30, to $11.1 million, or $3.05 a share, from $10.4 million, or $2.93, a year ago.
Nike Launches Strength Equipment Range
Following its move to open fitness studios in partnership with FitLab, Nike has debuted Nike Strength, a line of premium strength training equipment.
Wild Rye Taps Method Outdoor Collective to Lead Sales
Outdoor lifestyle apparel brand Wild Rye hired Method Outdoor Collective, a sales agency based in Burlington, VT. Its Founder, Sasha Dietschi-Cooper, will reportedly serve as a fractional VP of sales for the brand.
Foresight Sports Partners with Awesome Golf
The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.
Mountain Hardwear Adds New Midwest Independent Sales Group
Parallel 45 Sales reportedly specializes in connecting brands and people to “build the communities of those who enjoy spending time in the outdoors, aligning with Mountain Hardwear’s commitment to make better outdoor gear and get more people outside using it.”
Peloton Forms Multi-Year Partnership with NBA/WNBA
Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.
Retail Sales Grew 3.8 Percent in September; Sporting Goods Trailing Market
The U.S. Census Bureau said overall retail sales in September were up 0.7 percent from August and up 3.8 percent year-over-year. The National Retail Federation (NRF) said the gains have moderated as consumers face continued pressures from the slowed economy.
Winnebago Sales Decline Accelerates in Summer Quarter; Profits Nearly Halved
Revenues fell 34.6 percent to $771.0 million for the Fiscal 2023 fourth quarter ended August 26. Fiscal 2023 fourth quarter net income was $43.8 million, a decrease of 47.0 percent. Full year revenues were down $1.5 billion to $3.5 billion, a decline of 29.6 percent.
Outerknown to Open Four Stores
Outerknown, the sustainable clothing brand, co-founded by pro surfer Kelly Slater, reported plans to open four brick-and-mortar retail stores, bringing the total operating store count to nine, with one store slated to open in Spring 2024.
Hest Introduces Down Comforter to Elevate Camping Comfort
Hest, a designer of outdoor sleep products, introduced a Down Comforter that pairs with the brands mattresses or works on its own. The company also launched in bedding products.
VF Corp.’s Shares Jump on Activist Investor’s Move
Shares of VF Corp. jumped 14 percent on Tuesday after activist investor Engaged Capital reported that it had built a stake in the owner of Vans and The North Face and planned to push for changes, including steep cost cuts, divestitures of non-core assets and a board overhaul.
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