Life Time and Lululemon entered a new partnership, naming Lululemon as an apparel partner for Life Time pickleball and tennis. The brands made the deal official at a pickleball event held on May 4 at Life Time’s Penn 1, its newest luxury athletic club, featuring seven street-level pickleball courts, the most in New York City.
As the largest owner of permanent pickleball and indoor tennis courts in the U.S., exceeding 960 between the two, Life Time and Lululemon intend to elevate their popularity with Lululemon athletic apparel.
“Life Time is known for providing our members with the best places, people, programs and products as we help them live healthier, happier lives. This new partnership with Lululemon, an iconic and like-minded brand, is the start of something very special that not only furthers our respective missions but helps to elevate the apparel and experiences we’re bringing to everyone,” said Kimo Seymour, Life Time Athletic Events and Media.
Highlights of the agreement include:
- selling Lululemon athletic apparel to Life Time community members,
- collaborating on key events held in Life Time athletic clubs, including select Life Time Pickleball Classic events and
- selling Lululemon athletic apparel in Life Time’s in-club Lifeshop and website.
“This partnership highlights the extraordinary growth of these sports and brings together the best in athletic apparel with the best in tennis and pickleball experiences,” said Celeste Burgoyne, president of the Americas and global guest innovation at Lululemon. “Our two brands share a common goal of supporting the collective wellbeing in the communities we operate in, and we’re excited to create one-of-a-kind racquet sport experiences in support of that shared mission.”
Image courtesy Life Time
