The Federal Reserve Bank of Boston announced that Kierston Van Soest, CFO, L.L. Bean, is one of six new members of its 2019 New England Advisory Council.
Author: SGB Media
Yamaha Sponsors 2019 Major League Fishing Events
Yamaha announced that it has joined Major League Fishing (MLF) as an official outboard sponsor of the 2019 Bass Pro Tour.
HSS Expands Collaboration With Aspen Institute’s Sports & Society Program
Hospital for Special Surgery (HSS), ranked #1 in the nation for orthopedics for the past nine consecutive years by U.S. News & World Report, and the Aspen Institute have extended and expanded their collaboration to explore and provide safety strategies and guidelines for children.
Black Diamond To Sponsor Freeride World Tour
Black Diamond Equipment, along with its sister brand Pieps, are named as official supplier and safety partners for the Freeride World Tour for the next three years.
CBS And Girls Inc. Team Up To Empower Girls With A Special Super Bowl PSA
CBS and Girls Inc., the non-profit, have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage, Sunday, February 3, and after the Super Bowl on the CBS Sports Network.
Polartec Commits To 100 Percent Recycled Materials And Biodegradability
Polartec, the producer of innovative and sustainable textile solutions, introduced its Eco-Engineering initiative to use recycled and biodegradable materials across its entire product line.
The Leisure Collective Appoints New General Manager USA
The Leisure Collective International (TLCI), owner and manufacturer of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ announced the appointment of Chad Crites to the position of general manager USA.
Reef Appoints Mike Jensen As President
Reef, the beach lifestyle brand, announced that it has appointed Mike Jensen as president. Jensen most recently served as general manager and head of brand of DC Shoes.
NPD To Acquire Assets Relating To SportsOneSource POS Sports And Outdoor Tracking Business
The NPD Group has signed an agreement with SportsOneSource, LLC (SOS) to acquire assets relating to the company’s SSI Data POS Sports and Outdoor tracking business. SportsOneSource will continue to support the active lifestyle market through its SGB Media publishing properties, including SGB Update, SGB Executive and SGB Today.
Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
On Wednesday, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced the formation of the Outdoor Business Climate Partnership, an alliance that will provide leadership on advocacy and inspire meaningful action on climate change across the outdoor business sector.
JD Sports Sees Revenue Gains Through 48 Weeks
JD Sports reported same-store sales in the 48 weeks ended January 5 were up 5 percent.
Primus and Brunton Hire Marketing Manager
Primus and Brunton, both Fenix Outdoor brands, announced the hire of experienced active lifestyle marketer Rebecca Day as marketing manager. She previously worked for Topo Designs and Thule.
Iconix Appoints CFO
Iconix Brand Group, Inc. appointed John T. McClain as the company’s executive vice president and chief financial officer, effective February 11.
New Balance Launches Female-Led Running Campaign
New Balance released an “In Pursuit” campaign promoting its Fresh Foam cushioning line and celebrating female athletes and their ability to exceed goals.
Bern Helmets Announces New Executive Leadership And Advisers
Helmet maker Bern Helmets has appointed a new executive leadership team and board of advisers that is leading the company’s efforts in driving innovation, operational excellence and future growth.
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