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Edge Technologies Acquires Al Mar Knife Brand

January 17, 2019 SGB Update

Edge Technologies Engineering LLC has acquired the Al Mar Knife Brand. Gary Fadden, president of Al Mar Knives, has become Al Mar chairman emeritus and will attend SHOT and major industry events.

Puma Appoints Arne Freundt As Regional General Manager Europe And EEMEA

January 17, 2019 SGB Update

Puma has appointed Arne Freundt as regional general manager Europe and EEMEA with immediate effect. In this position, Freundt had been Puma’s global director retail & e-commerce.

Kathmandu Appoints Amy Beck As President Of Oboz/Kathmandu North America

January 16, 2019 SGB Update

Kathmandu Holdings Ltd. on Thursday announced the appointment of Amy Beck to the position of president, Obōz/Kathmandu North America, based at the company’s North American headquarters in Bozeman, MT.

Activism Paying Off For Patagonia

January 16, 2019 SGB Executive

At a session the NRF Big Show in New York City, Patagonia’s CEO Rose Marcario said the last decade “has been the best decade for us in terms of our business” even as the company has doubled-down on its commitment to sustainability and taken on risks by becoming more politically active around environmental issues. But she regarded Patagonia’s moves to take on hot-button issues as only “a proportional response to what’s going on.”

Crocs Pivots To Growth Mode After Successful Repositioning

January 16, 2019 SGB Executive

The transformation that Crocs Inc. began a few years ago has included everything from shuttering stores to adjusting its channel strategy to closing its company-owned manufacturing facilities. Those efforts to slash costs have paid off for the Niwot, CO-based footwear maker. After shedding $80 million in SG&A expenses in that timeframe, the company can now focus on the next leg of its journey—growth.

TRX Completes Strategic Growth Recapitalization

January 16, 2019 SGB Update

Structured as a management buyout of previous investors by Equity38, the partnership was ideal for TRX in that it maintains the company’s existing infrastructure, led by founder/CEO and former Navy SEAL, Randy Hetrick; while also arming TRX with the capital and significant additional category expertise and resources from Equity38, to further develop the TRX brand.

Aetrex Worldwide Announces Key Sales Appointments

January 16, 2019 SGB Update

Aetrex Worldwide Inc. has added two key sales executives to its growing global team. Jason Israel was appointed vice president of business development in the technology and orthotics division, and Renee Newman joins as the vice president of sales, strategic footwear accounts.

TeamSnap Tapped By Adidas To Power UK Football Coaches

January 16, 2019 SGB Update

TeamSnap and Adidas have formed a new partnership that will give UK football coaches, teams, players and parents free access to TeamSnap – the integrated sports management platform.

Ping Signs Stewart Cink

January 16, 2019 SGB Update

Ping has signed Stewart Cink, the 2009 British Open Champion and six-time PGA Tour winner, to an endorsement deal.

UNC, Epoch Lacrosse Agree To Multi-Year Equipment Contract

January 16, 2019 SGB Update

The University of North Carolina and two-time NCAA champion head coach Jenny Levy have agreed to a multiyear contract with Epoch Lacrosse to be the exclusive supplier of hard goods such as stick heads, shafts, gloves and other select equipment to the Tar Heel women’s lacrosse program.

SportsEngine Expands Suite For Youth Sports Organizations

January 16, 2019 SGB Update

SportsEngine, Inc., an NBC Sports Group company, and the leading provider of sport relationship management technology, announces the launch of SportsEngine HQ, an expansion to the SportsEngine software platform which now provides free access to tech tools for youth sports organizations along with an enhanced experience and a suite of premium tools for club and league administrators.