Hydro Flask will expand its growing global presence within the Asia-Pacific market while also entering the Latin American market.
Beginning in May 2019, Hydro Flask will launch into Hong Kong retailers through an expansion of its strategic partnership with the Primer Group. Key sales channels include outdoor and sporting goods, active lifestyle, travel, and gourmet grocery.
“We’re excited to expand our strong relationship with Primer to bring Hydro Flask to Hong Kong. It’s a key part of our global expansion and influences markets beyond Asia,” said Mike Wallenfels, vice president of global sales at Hydro Flask. “Hong Kong is the newest step forward in our mission to save the world from the lukewarm, and we are opening the door for consumers throughout the Asia-Pacific region to make Hydro Flask part of their everyday life.”
“Hong Kong is one of the most important springboards for marketing development in Asia Pacific,” said Barry Cheung, managing director of Primer Hong Kong. “With the arrival of Hydro Flask, Hong Kong consumers will experience a new way to live a healthy and active lifestyle. This expansion is exciting for Primer Group and an important milestone for our Hong Kong team.”
Additionally, Hydro Flask will mark its first foray into the Latin American market by entering into Chile, Peru and Colombia beginning this Spring. Komax will represent the brand in both Chile and Peru, while Distcol will represent Hydro Flask in Colombia.
“We are excited to enter the Latin American market with strong local partners in Chile, Colombia, and Peru,” said Wallenfels. “With this, we are opening the door for people in South America to make Hydro Flask part of their everyday life.”
Hydro Flask is owned by Helen of Troy.
