Schoeller Textil Appoints Michael Lowery To North America Sales Role

Schoeller Textil AG has appointed Michael Lowery to its North America team as sales manager for its Eshler Textil and Schoeller Technologies brands. Lowery will manage all North American-based accounts for Eshler Textil and Schoeller Technologies, focusing on brand partner relationships and product development.

Under Armour Sees Record Schools In March Madness

While Nike still dominates March Madness sponsorships. Under Armour saw a record 17 of its schools head to the NCAA men’s basketball tournament, up from only 10 the prior year. While Nike still dominates March Madness sponsorships. Nike sponsored 40 of the 68 schools and Adidas, 11.

Adidas Signs Alex Bregman

Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.

Mammut North America Turns The Page

Mammut North America in recent weeks named Kris Kuster as its managing director and opened a new office in Denver—strategic moves that should help the brand regain its footing after a shaky period. Kuster (left) and Chief Creative Officer Adrian Margelist spoke with SGB about what these changes mean and where Mammut goes from here.

Hydro Flask Partners With Independent Musicians On Campaign

Hydro Flask has partnered with independent musicians Dave Depper of Death Cab for Cutie, and folk singer-songwriter Laura Gibson to release the original single, “Let’s Go!” Hydro Flask will donate $1 for every song stream, up to $10,000, to support the National Park Foundation’s efforts to protect and preserve our National Parks.

Superfeet Creates Wellness Panel

Superfeet announced the debut of the Superfeet Wellness Panel, a new resource that provides advice, tips and support to help consumers with recovery efforts and their fitness goals overall. The free service is now available for everyone at www.Superfeet.com/Wellness.