Honey Stinger Announces Brand Refresh

For the first time in 17 years, Honey Stinger is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup.

Trade War Impact Remains Uncertain

On quarterly conference calls last week, executives at both retailers and vendors said the ultimate impact of the tariff war isn’t clearly known, especially if the fourth tranche on $300 billion of imports that hit apparel and footwear items becomes effective. But most reassured analysts they’re taking or have taken steps to mitigate most of the expected damage. Comments from VF Corp, Deckers Brands, Kohl’s, JC Penney, Target, Hibbett Sports, TJX Cos. and Ross Stores.

Helly Hansen Sales Soar In 2018

Norwegian-based Outdoor apparel and gear brand Helly Hansen, a subsidiary of Canadian Tire Corp. Ltd., on Tuesday reported that 2018 revenue increased 29 percent to NOK 3.7 billion (US$425 million) and operational EBITDA rose to a record level. It was the fourth-consecutive year of growth for the company.

Bass Pro Announces New President Of White River Marine Group

White River Marine Group, the marine manufacturing division of the Bass Pro Shops family, announced that Zach Kauk will become its next president. Kauk will begin immediately and assume full leadership responsibilities on September 1, 2019 following the retirement of outgoing president Les Crawford.

MIPS Acquires Fluid Inside

MIPS, the maker of brain protection systems for cycling helmets, announced the acquisition of the brand Fluid Inside and related patent rights. The acquisition builds MIPS’ product offering and safety solutions associated with technology that addresses both linear and rotational motions to improve helmet protection.

Hibbett’s Digital Efforts Gaining Traction

For a company that admittedly was “late to the ballgame” with implementing all the digital capabilities a retailer should offer its customers in today’s competitive landscape, Hibbett Sports Inc. has certainly made up for lost time. And the company showcased some of its recent digital advances during a stellar first quarter that topped revenue and earnings expectations.