Zensah, best known for its compression socks and sleeves, signed the legendary ultramarathoner, Dean Karnazes.
Author: SGB Media
REI Sees Record 2018 Financial Results
REI reported sales reached a record $2.78 billion in 2018, growing 6 percent year-over-year. More than 1 million new members were added during the year, bringing the co-op’s total membership to more than 18 million. REI also announced a major expansion of its rentals and used gear program and launched a new national campaign promoting the outdoors.
AT&T Becomes First Non-Apparel Company With Logo On WNBA Jerseys
The Women’s National Basketball Association (WNBA) announced a multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the front of all 12 team jerseys throughout the league.
Topgolf Introduces First ‘Topgolf Lounge’
Topgolf announced that its first Topgolf Lounge, a bar and gaming experience, is set to officially open outside Seattle later this year.
Under Armour Signs Mick Schumacher
Under Armour signed Mick Schumacher, Formula 2 driver and son of legendary F1 driver Michael Schumacher, to an endorsement deal.
The North Face Drops Black Series Spring/Summer 2019 Collection
Collection includes Four New Capsules of Outdoor-Inspired Pieces, Highlighted By Kazuki Capsule Today, The North Face dropped the launch of its spring/summer 2019 Black Series collection. Previously only available to consumers in Asia and select regions across the globe, Black Series balances utility with premium styling to deliver high-quality, outdoor-inspired pieces for the city explorer. […]
Croakies Launches Year Two of “Not Your Everyday Adventure” Contest with a Chance to Win All-Expenses Paid VIP GoPro Mountain Games Experience for Two
Croakies, original manufacturer of industry-leading outdoor retention products and outfitter of “Life’s Everyday Adventures” since 1977, announces the return of the widely successful Not Your Everyday Adventure contest, sending one lucky winner and a guest on an all-expenses-paid VIP experience to join Croakies at the 2019 GoPro Mountain Games (June 6-9 in Vail, Colo.). Croakies’ […]
Sportsman’s Warehouse Appoints Robert Julian CFO
Sportsman’s Warehouse Holdings Inc. on Monday announced the appointment of Robert Julian as CFO, effective April 24. Julian will oversee all financial aspects of the company.
Rival Arms Adds Bill Hicks & Co. As Distributor
Handgun components manufacturer Rival Arms announced that that Bill Hicks & Co. Ltd. is now distributing the company’s products to its firearm dealers nationwide.
Guidefitter Launches Influencer Marketing Platform For Firearms Brands
Guidefitter, the Austin, TX-based industry network for professional outdoor guides and outfitters, on Monday announced that it has launched an influencer marketing solution compatible with federal firearms license requirements. The company also announced that it has added Sheridan, WY-based Weatherby to its growing list of outdoor gear partners and Guidefitter’s first firearms brand partner
Vans And Lululemon Gaining Ground With Teens
Piper Jaffray’s 37th semi-annual Taking Stock With Teens survey finds athletic brands overall remaining strong. Lululemon and Vans both achieved new survey highs. Among favorite footwear brands, Vans was the closest any brand has been to Nike in years.
Ten Active-Lifestyle Takeaways From Piper Jaffray’s Teen Survey
Vans and Lululemon are crushing it with teens. Nike and Adidas are plateauing while Under Armour and Supreme appear to be losing ground. But athletic apparel and footwear categories overall continue to grow in appeal with teens, according to Piper Jaffray’s 37th semi-annual Taking Stock With Teens survey.
Bridgedale Launches “Screens Down, Socks Up” Campaign to Swap Screen Time for Outdoor Recreation
Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is encouraging everyone to enhance their health and wellbeing by launching the ‘Screens Down, Socks Up’ campaign. The movement aims to encourage consumers to seize the opportunity to replace some of the time spent looking at what others are doing, to spending […]
Reaching New Heights In Chicago
The North Face announces its third public climbing boulder at Palmisano Park in Chicago’s Southwest side as a part of its Walls Are Meant for Climbing initiative. Last week, in partnership with The Trust For Public Land, TNF began to build a free, public climbing boulder in Palmisano Park on Chicago’s Southwest Side. The boulder […]
Nike Won’t Respond To Latest Allegations By Attorney Michael Avenatti
Nike issued a statement stating it won’t respond to allegations from celebrity lawyer, Michael Avenatti, that the company paid more than $170,000 to incentivize elite basketball players to attend Nike-sponsored colleges.
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