Dorel Sports appointed Nick Larsen as creative director of Cannondale Global and Dennis Kim, marketing director of Cannondale Global.
“Nick Larsen has a proven track record in creating and building innovative bike brands, and Dennis Kim is a passionate, marketing strategist. The Cannondale brand is focused on innovation and performance that delivers a great cycling experience to our riders,” said Cycling Sports Group VP Global Marketing Brian Immel. “Nick brings his design aesthetic and experience in creating and building progressive cycling brands while Dennis has significant experience building marketing strategy for performance brands. Together Nick and Dennis will bring a fresh creative energy to the Cannondale brand.”
With a degree in Industrial Design and more than twenty years in the cycling industry, Larsen was the creative engine behind the Fabric and Charge brands where he leveraged his design perspective to produce a range of innovative new accessories and bikes. As Larsen assumes leadership of the Cannondale creative team, Jeremiah Boobar, director, Suspension, Parts & Accessories for Cycling Sports Group will take the helm of the Fabric and Charge businesses.
Dennis Kim joins Cannondale from the Sugoi and Sombrio cycling apparel brands where he was responsible for global product development and marketing before being promoted to general manager. Kim has extensive experience in digital marketing, brand strategy and retail merchandising in the fashion and sporting goods industries.