The Premier Lacrosse League (PLL) announced that Cascade Lacrosse and STX have signed on as sponsors of the new professional league.
Author: SGB Media
Asics To Return As Presenting Sponsor Of Los Angeles Marathon
Asics announced a five-year sponsorship deal to return as the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. Skechers Performance, a division of Skechers, took over sponsorship of the marathon in 2016.
WTA And PTR Sign Partnership Agreement
The WTA (Women’s Tennis Association) and PTR recently signed an agreement designating PTR as an official partner of the WTA Coach Program.
Sunshine Fitness Acquires 13 Planet Fitness Clubs Across Southeast U.S.
Sunshine Fitness Growth Holdings LLC, an owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer Partners, announced Wednesday its acquisition of 13 additional Planet Fitness clubs in South Carolina and Georgia from Anchor Fitness LLC.
Under Armour Earns Upgrade On Improved Profit Outlook
Citigroup on Wednesday upgraded Under Armour on signs that its focus on profits is taking root and will pay off. The upgrade came a day after B. Riley reiterated its “Sell” rating on the stock as that firm’s annual brand survey found Under Armour losing ground to competitors.
Report: Influencer Marketing In Sports Slowly Gaining Traction
Sports entertainment companies aren’t adopting influencer marketing programs as quickly as other industries, yet most believe an influencer program is “a necessity for brand success in today’s digital world,” according to The State of Influencer Marketing in Sports Entertainment, a white paper published by Cascade Influencers.
James Gatto Settles Damages Claims
James Gatto, the former Adidas executive, agreed to pay $342,438 in restitution to Kansas, Louisville and N.C. State after being convicted on felony charges of wire fraud and conspiracy to commit wire fraud last October.
PXG Signs Gary Player
PXG signed three-time Masters champion (1961, 1974 and 1978) and 24-time PGA Tour winner Gary Player to an endorsement deal.
Retail Imports Rising Again As Summer Approaches
With tariff increases delayed for the foreseeable future and the busy summer season approaching, imports at the nation’s major retail container ports are beginning to climb again, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Sanfo Outdoor Partners With X-Bionic
Sanfo Outdoor Products Co, based in Beijing, formed a partnership with Swiss apparel specialist X-Bionic. Sanfo Outdoor becomes the exclusive strategic partner to launch the new X- Bionic 4.0 collection on the Chinese market and also collaborate with X-Bionic in the areas of development, distribution and production.
New Initiative Underway To Grow Vermont’s Outdoor Business
A new initiative is underway to network, grow and raise awareness of Vermont’s diverse businesses, large and small, that help make the state a leader in outdoor recreation. Vermont is home to a number of outdoor brands, including Orvis, Burton, and Darn Tough.
Mountainsmith Makes Executive Appointments
Golden, CO-based backcountry gear brand Mountainsmith has made two appointments to the leadership team—Josh Kerns was named national sales manager and Jeff Popp was named product line manager.
Salomon, Runner’s World Launch Boston Pop-Up Experience
To celebrate one of the greatest weeks in running, Runner’s World and Salomon are collaborating on a pop-up experience on Newbury Street in Boston called the Runner’s World Townhouse.
Ascent Announces Athlete Partnership With Panthers Star Christian McCaffrey
Sports nutrition company Ascent announced Tuesday it is now the official performance nutrition partner of Carolina Panthers star Christian McCaffrey.
Scarpa North America Hires Sales Manager, Sales Operation Manager
Italian-based footwear brand Scarpa North America has appointed Matt Ginley and Danny Ciavarro to its sales team.
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