Royal Robbins, the world’s leading sustainable travel apparel brand, announces the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal Robbins Hemp Travel Sock collection is the next evolution of travel solutions designed […]
Author: SGB Media
57hours Launches New Trips And Summer Activities Including Mountain Biking, Hiking, And Water Sports
Adventure booking platform expands into new categories and offers trip planning resources for travelers and adventurers across the globe. 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into […]
Spyder Expands Sponsorship Deal With U.S. Ski Team
Spyder on Monday announced the renewal and expansion of its sponsorship agreement with the U.S. Ski Team. Spyder has been the exclusive official apparel partner of the U.S. Ski Team since 1989.
Asics Renews Partnership With Live Nation
Asics said it will continue its multi-year partnership with Live Nation, the leading live entertainment company, as the exclusive footwear sponsor across select venues and festivals in the U.S. and Canada.
Garmont Introduces A New Last Shape and Fit Designed To Make North Americans Smile
The Brand Focuses on Fit that Delivers Performance. For Spring 2020 Garmont® will deliver an all-new line of hiking boots and light hiking shoes, built on a new last shape that will make North Americans very happy. They will feel a secure heel hold, supportive midfoot and room for the toes to do their thing […]
China’s Wanda Sports Files for U.S. IPO
Wanda Sports Group Co., the China-based owner of Ironman, the Rock ’n’ Roll Marathon series, Cape Epic mountain biking event, filed an initial public offering in the U.S.
PVH Corp. Names Cheryl Abel-Hodges CEO Of Calvin Klein Inc.
PVH Corp. announced that Cheryl Abel-Hodges is the new chief executive officer of Calvin Klein.
Life is Good Launches Podcast Focused Spreading Optimism
Life is Good, the Boston-based lifestyle and apparel brand, announced the launch of The Life is Good Ping Podcast. Through interviews with musicians, scientists, athletes as well as business and cultural leaders, Life is Good co-founders and brothers Bert and John Jacobs will reveal how optimism truly impacts the lives of each guest.
Nike’s “Dream Crazier” Earns Best In AICP Show Honors
Nike’s “Dream Crazier” campaign out of Wieden + Kennedy and directed by Kim Gehrig of Somesuch was honored for Advertising Excellence/Single Commercial at the AICP Show, held by the Association of Independent Commercial Producers.
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
Technically Innovative Gear Perfect For Pushing The Limits
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
Technically innovative gear perfect for pushing the limits. After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the heritage brand introduces a range of new and highly versatile tents to their S20 collection. “Both our Pushing […]
Bass Pro To Sell 11 Cabela’s Stores In Leaseback Transaction
A joint venture led by Sansome Pacific, a real estate investment firm based in San Francisco, has acquired 11 locations of Cabela’s from Bass Pro Shops for $324.3 million as part of a sale-leaseback. Bass Pro will continue to operate the stores.
MEC Appoints New CEO
MEC (Mountain Equipment Co-op) appointed Philippe (Phil) Arrata, a Best Buy Canada executive, as its new CEO, starting July 2. Arrata will take over from David Labistour, who previously announced he was stepping down.
Impactful Partnership: Outdoor Retailer, Nalgene Tackle Show Plastic
“It was just the right thing to do.” Outdoor Retailer’s Marisa Nicholson and Nalgene Outdoor’s Elissa McGee take SGB behind their companies’ initiative to eliminate the sale of single-use plastic bottles at Outdoor Retailer Summer Market and distribute 25,000 reusable bottles to attendees.
Aisle Talk Week Of June 3
Top headlines from the active lifestyle industry you may have missed this week, including imports at the nation’s major retail container ports expected to continue to grow this summer as retailers stock up inventory to get ahead of higher tariffs.