Life Time, the fitness club, and Hoka One One, a division of Deckers Brands, announced a multi-faceted partnership “to empower people in all aspects of their health journey.” The companies will work together on a number of activations, starting with one around Global Running Day.
Author: SGB Media
Riddell Kicks Off Fifth-Annual Smarter Football Program
Riddell unveiled Peoria High School as its Team of the Future to celebrate the launch of its 2019 Smarter Football program. Riddell and Peyton Manning will select 10 grant winners for 2019 with Manning donating Riddell’s InSite impact monitoring technology to all winning programs.
O. Mustad & Son Acquires TUF-Line From Western Filament
O. Mustad & Son, a Norwegian-based manufacturer and marketer of fishing hooks and accessories, has acquired TUF-Line, the recreational fishing line business of Western Filament, a Grand Junction, CO-based provider of synthetic fiber materials. Financial terms of the deal were not disclosed.
Thorlo Debuts New First Nation Collection At 2019 Outdoor Retailer Summer Show
Thorlo Is Releasing Its New First Nation Collection Of Outdoor Sockwear In Honor Of The Indigenous People Of North America.
Thorlo Debuts New First Nation Collection At 2019 Outdoor Retailer Summer Show
Statesville, NC (June 3, 2019) – Thorlo is releasing its new First Nation™ Collection of outdoor sockwear in honor of the Indigenous people of North America. The company worked with Native American tribes of North America to develop this sock collection as a canvas to tell their stories using Native symbols, designs, and legends to […]
Kawhi Leonard Sues Nike Over Logo
Toronto star Kawhi Leonard filed a federal lawsuit against Nike on Monday, claiming the footwear giant copyrighted the “Klaw” logo that he designed without his consent and is now blocking him from using the logo he believes he owns. Leonard, a Nike endorser until 2018, is now endorsed by New Balance.
NFL Partners With Nike On 11-On initiative
In continuation of their commitment to developing the next generation of football athletes, the NFL and Nike announced the Nike 11-On initiative, a scholastic-based, team-oriented, character-building program.
Salesforce Bans Gun Dealers From Using Its Products
Salesforce, the leading provider of cloud-based software, is barring customers from using its system to sell semi-automatic guns and other firearms.
Asics Takes Equity Stake In Aura Vision
Asics Corporation announced that Asics Ventures Corporation, its investment subsidiary, has taken an equity stake in Aura Vision, a startup that provides in-store analytics for offline retailers.
Michelob ULTRA Seeking Environmentally Minded Runners To Plog Their Way Onto Team ULTRA For The TCS New York City Marathon
Ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand for the 2019 TCS New York City Marathon – and this year’s spots will be awarded to runners with a passion for supporting the environment. There’s one hook – in […]
Odell Beckham Jr. Partners With Shock Doctor To Launch New Interchange Lip Guard
Exclusive lip guard technology lets user easily change shield designs on the same mouthpiece.
Big City Mountaineers “30 Days Of Giveaways”
Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]
Jonathan Paul Fitovers Eyewear Celebrates Love of Travel And Deploys Dynamic, On-the-Go Consumer Campaign
Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]
Big City Mountaineers Celebrates 30 Years Engaging Youth Through Transformative Wilderness Experiences
After its inception in 1989, Big City Mountaineers (BCM) is celebrating 30 years of adventures this June. In three decades, the nonprofit has engaged with 10,000 kids, conducted nearly 800 expeditions, organized 5,500 volunteers, led 120 overnight camps, and provided over 45,000 nights under the stars. Where will the next 30 years will lead? Be a part of […]
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]
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