Teamworks, a leading athlete engagement platform for collegiate and professional organizations, announced an investment in INFLCR, the premium social media content delivery platform in sports.
Author: SGB Media
Motionwear Outfits Russia’s National Gymnastics Team
For the first time ever, Motionwear gymnastics leotards will be worn by a national gymnastics team at a competitive event. Both the Russian women’s and men’s teams will debut their new competition leotards by Motionwear at the World Championships in Stuttgart, Germany.
FlexIt Announces Partnership With Theragun
FlexIt, the pay as you go gym app, announced its partnership with Theragun, a leader in percussive therapy and recovery technology. Through this partnership, FlexIt users can now access FexIt Wellness Rooms Powered by Theragun at select fitness facilities and co-working spaces in the U.S. through the FlexIt pay-by-the-minute app.
Neptune Wellness Solutions Partners With American Media
Canada-based cannabis extraction company Neptune Wellness Solutions Inc. announced a new strategic partnership with American Media LLC to help support the growth of Neptune’s brands in the U.S., including Forest Remedies and OceanO3.
Florida Gators Partners With Wilson, Demarini And Evoshield
The University of Florida (UF) baseball and softball programs announced an exclusive partnership with the Wilson Sporting Goods family of brands, including Wilson, DeMarini and EvoShield.
Topo Athletic Appoints Marketing Director
Topo Athletic, the maker of natural running footwear, recently announced the appointment of Michael O’Brien as its new marketing director.
OIA Names Eagle Creek’s Steve Barker As Interim Executive Director
Outdoor Industry Association (OIA) has named Eagle Creek co-founder Steve Barker as interim executive director. He replaces Amy Roberts, who left her post last week to join The North Face.

SIA Opens Membership To Retailers, Reps And Resorts
Snowsports Industries America (SIA) said Monday it is opening its membership to retailers, reps and resorts, allowing each board eligibility, voting rights and a host of other benefits.
RV Industry Association Names Craig Kirby President
The RV Industry Association announced last week that its board of directors has unanimously selected Craig Kirby to serve as president of the association.
Board Retailers Association Announces Regional Retailer Roundtable
The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announced a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente, CA.
Umbro Extends South America License
Iconix Brand Group, Inc. announced a ten-year extension of Umbro’s licensing agreement with long-time partner Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture and distribute Umbro performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035.
Dick’s To Host Second-Annual “National Signing Day”
Dick’s Sporting Goods announced that it will host its second-annual “National Signing Day” on October 16 to support the company’s hiring efforts for seasonal teammate positions nationwide.

Sequential Brands Group Explores Strategic Options
Sequential Brands Group Inc., the parent of Avia, And1 and Gaiam, announced that Karen Murray, its CEO, has stepped down. The company has engaged Stifel to review strategic alternatives, including the sale of certain brands.
Topsports Raises $1 Billion In IPO
Topsports, the Chinese sportswear retailer, raised roughly $1 billion and achieved a market cap of $6.74 billion after pricing its shares at HK$8.50 (about $1.08) apiece in a Hong Kong IPO, according to Reuters.
Athleta Launches BOPIS
Gap Inc. brands Athleta and Banana Republic launched an in-store pick up service. Buy Online, Pick Up In Store, or “BOPIS,” is now available at all U.S. stores for both brands.