PXG, the maker of golf equipment and apparel, has opened its fourth brick-and-mortar location in Atlanta’s Lenox Square.
Author: SGB Media
Planet Fitness Surpasses 2,000-Store Mark
Planet Fitness Inc. on Monday announced that it has opened its 2,000th location in Colorado Springs, CO. The company also opened its 2,001st store on December 31, 2019, bringing its 2019 total store openings to a record 261.
December’s NICS Background Checks Leads to Record Year For Gun Sales
The FBI completed 2.9 million gun background checks in December, up 15 percent from a year ago and helping 2019 set the record for the most since the National Instant Criminal Background Check System (NICS) began in 1998.
VF Corp. Appoints Gloria Schoch As Director, VF Foundation & Global Impact
VF Corp. on Monday announced the appointment of Gloria Schoch to the position of director, VF Foundation & Global Impact.
Hudson’s Bay Agrees To Amended Take-Private Deal
Hudson’s Bay Company, the Canadian parent of Saks and Hudson Bay, agreed to an amended deal to be taken private for C$11 per share. The offer comes from an investor group led by the retailer’s chairman, Richard Baker, an increase from the group’s previous offer of C$10.30 per share.

Spartan Looks To Acquire Tough Mudder
Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events. It’s the first step in an effort to bring together a complete merger of the two obstacle course race leaders.
Impressions Expo Returns To Long Beach
Impressions Expo, formerly the Imprinted Sportswear Shows, will return to Long Beach, CA, on January 17 to 19, 2020, for its annual trade show with a new name, look and new special events.

OBIT: Backpacker’s Pantry President Rodney Smith
Rodney Smith, the president and second-generation owner of Boulder, CO-based Backpacker’s Pantry, died from injuries sustained while skiing last week at Eldora Mountain Resort, according to the (Boulder) Daily Camera and confirmed by the company.

Active Lifestyle Market 2020 Vision … Part One
The Editors from SGB Executive present the first installment of SGB’s Annual Survey that gauges what the leaders in the active lifestyle market are projecting for 2020. Comments from JackRabbit, TRX, Outdoor Industry Association, Snowsports Industries America and more.
Modell’s Signs Lease For Warehouse In Bordentown, NJ
Modell’s Sporting Goods has committed to a 312,373 square feet industrial lease at 201 Old York Road in Bordentown, NJ. The sporting goods retailer will house its logistics and distribution operations at the newly built, state-of-the-art facility owned by Matrix Development.

NFL TV Ratings Up for Second Straight Year
NFL television ratings for the 2019 regular season increased 5 percent over 2018, according to Nielsen numbers shared by the NFL.
Sequential Brands Appoints CEO
Sequential Brands Group Inc., the parent of Avia, And1 and Gaiam, announced that brand executive David Conn has been appointed director and chief executive officer. Most recently, he served as CEO of ThreeSixty Brands, where he played a significant role in acquiring and relaunching the iconic FAO Schwarz and Sharper Image brands.
Contigo Partners With Coachella
Contigo, the maker of water bottles and travel mugs owned by Newell Brands, announced a partnership with Coachella to become the festival’s official reusable bottle partner in 2020. The collaboration aims to reduce single-use PET plastic and encourage reusability throughout the festival and beyond.
Report: Puma To Sponsor PSV Eindhoven
Puma will replace Umbro as the sponsor of PSV Eindhoven, the Dutch football club, according to Dutch newspaper Eindhovens Dagblad (ED).
Report: Sanuk’s General Manager Exits
Magnus Wedhammar, who has been Sanuk’s general manager since July 2016, has departed the brand, according to a report from Shopeatsurf.