Impressions Expo, formerly the Imprinted Sportswear Shows, will return to Long Beach, CA, on January 17 to 19, 2020, for its annual trade show with a new name, look and new special events.

The Impressions Expo brand now reflects the alignment with Impressions magazine, the B2B publication canvassing the decorated-apparel industry and educating attendees for more than 40 years. Along with the new name, Impressions Expo will feature enhancements never seen before at an Impressions event.

Josh Carruth, show director, states: “We are very proud to be taking on the Impressions name as well as to provide you with everything under the sun needed to make your decorated-apparel business a success.” This includes a realigned conference program with a new name, impressU, featuring new content and introductory, intermediate, and advanced courses.

In addition, show-floor events are free for attendees with an expo pass and will include the following:

  • Innovation Zone: A micro factory showcasing the manufacturing life cycle of a printed garment — from raw/roll to being packaged and delivered.
  • Shop Talk: Relaxed, 20-minute sessions delivered by the best and brightest in the decorated-apparel industry.
  • Onsite Learning: Free show floor sessions including everything from marketing successes to understanding new and cutting-edge technology.
  • Teacher’s Lounge: Have questions after your impressU seminar or workshop? Stop by and ask them here!
    To find out more about attending the Impressions Expo event in Long Beach, head to


Impressions Expo focuses on everything from fashion blanks and promotional items to supplies necessary to complete finished designs in screen and digital printing, heat transfer, embroidery and more. Five shows are produced annually in each region of the U.S., including Long Beach, CA; Atlantic City, NJ; Baton Rouge, LA; Orlando, FL; and Fort Worth, TX.