Boa Technology on Tuesday announced the launch of its Performance Fit Lab at the company’s global headquarters in Denver, CO. And in partnership with the University of Denver, Boa is conducting independent scientific studies that measure the biomechanical impact of its fit solutions.
Author: SGB Media
Velofix Announces Strategic Hires, New U.S. Headquarters
Mobile bike shop operator Velofix on Tuesday announced some new hires and other investments, including a new U.S. headquarters.
Zutano Acquires Morgan & Milo To Bolster Toddler Shoe Offerings
Zutano, a designer of infant and juvenile clothing and accessories, acquired Morgan & Milo, a brand best known for its fashionable and comfortable toddler shoes.
Wilson Partners With National Lacrosse League
The National Lacrosse League (NLL) announced a partnership with Wilson Sporting Goods, naming Wilson and their EvoShield line as an official supplier of performance-driven sports protective gear. It is the first time that Wilson will actively engage in the sport of lacrosse.
Winnebago Industries Becomes Member Of National Safety Council
Winnebago Industries Inc. on Tuesday announced the company has become a member of the National Safety Council, further underscoring a commitment to the safety of its employees and the community at large.
Wayne Gretzky Becomes Ambassador, Equity Partner For World Hockey Manager
The Swedish mobile game developer Gold Town Games is proud to announce that Wayne Gretzky has become the global ambassador for World Hockey Manager as well as an equity partner in Gold Town Games.
WFLA Names Shawn “Pescas” Costner President
Shawn “Pescas” Costner has been named President of the Women’s Football League Association (WFLA).
Arc’teryx Announces Launch Of New Trips Program
Apparel, outerwear and equipment company Arc’teryx announced Tuesday it will offer immersive travel experiences designed to give participants unrivaled access to wild places through its new Arc’teryx Trips program.
FanSided To Partner With The Action Network To Provide Sports Betting Content
FanSided on Tuesday announced a new content partnership with The Action Network, a sports betting information company.
JCPenney Appoints Laurie Wilson To SVP Planning And Allocation And Pricing
J. C. Penney Company Inc. on Tuesday announced that Laurie Wilson will join the company on Oct. 28 as senior vice president, planning and allocation and pricing, reporting to Michelle Wlazlo, executive vice president, chief merchant.
Russell Athletic Opens First Pop-Up Store
Russell Athletic announced the opening of the first limited engagement Russell Athletic Pop-Up Shop in downtown Manhattan.
JS Industries USA Names Heath Walker President Of American Operations
JS Industries USA, the Australian maker of surfboards, appointed Heath Walker as president of American operations.
VF Maps Growth Plans For Three ‘Emerging’ Brands
Smartwool, Icebreaker and Napapijri aren’t the largest assets in VF Corp.’s $12 billion portfolio, combining for about $600 million in annual sales. But the company has big plans for these so-called “emerging” brands, including each one hitting double-digit growth over the next five years to reach $1 billion together.
Major League Baseball To Open MLB Flagship In Midtown Manhattan
Major League Baseball announced that it will open the MLB Flagship Store, a state-of-the-art retail destination, next summer in New York City. Located at 1271 Avenue of the Americas in the heart of Manhattan, the MLB Flagship Store will be the league’s first permanent retail location in the United States.
Sports Direct Demands Inquiry Into Nike-Adidas Dominance
Sports Direct, the U.K.’s largest sporting goods chain, is calling for a Europe-wide investigation into the dominance of Nike and Adidas in the sportswear market. The call follows ongoing moves by Nike to stop selling to “undifferentiated, mediocre” retailers and apparent fears that Adidas may follow suit.
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