Inter Miami CF, Major League Soccer’s (MLS) new South Florida expansion franchise and Fanatics announced a new, long-term, omnichannel retail partnership.
As the team takes part in its inaugural season, Fanatics will manage in-venue retail operations at the club’s new Inter Miami CF Stadium in Fort Lauderdale. Fanatics will also run online and mobile commerce for the team through its operation of MLSStore.com, creating a shopping experience for fans online, on their mobile phone or at the stadium.
“We are very proud of our partnership with Fanatics because of the direct value they bring our fans as an expert in managing licensed sports merchandise,” said Inter Miami CF COO and Sporting Director Paul McDonough. “Our fans are craving for more opportunities to wear our brand and represent Inter Miami and Fanatics helps them achieve this through the distribution of fan gear apparel and accessories in our home stadium and online.”
Inter Miami recently broke a record for online merchandise sales of a new MLS club during its opening weekend of play, nearly doubling the previous high. The team’s global appeal, led by Co-owners Jorge Mas and David Beckham, who was responsible for instituting the iconic pink colorway throughout team apparel and branding, sparked sales of fan gear across the Fanatics network to supporters in more than 40 countries during its inaugural weekend.
“We’re incredibly proud to partner with Inter Miami and their innovative, dedicated ownership group that is committed to providing a world-class experience on game day and beyond to the passionate, diverse fans across this sports-rich region,” said Gary Gertzog, Fanatics President of Business Affairs. “With Fanatics’ technology-laced, omnichannel retail capabilities, we’ll reach this local and global fanbase with an incredible assortment of unique products available whenever and wherever fans are shopping.”
Photo courtesy Fanatics
