Life Fitness has made the decision to withdraw from attending and exhibiting at FIBO, the fitness trade show being held in Cologne, Germany in early April, due to the global concern regarding coronavirus.
Author: SGB Media

SparBar Announces Agreement To Expand In North America
SparBar Inc., the original pioneers of SparBar boxing, mixed martial arts (MMA), and fitness equipment, announce the signing of a global distribution and licensing agreement with Sparbar U.K., LTD. that will expand its corporate offices into New York City.

Kavu To Close Downtown Seattle Store
Effective March 2020, Kavu will refocus its retail presence in Seattle as the lifestyle apparel brand ends a five-year stint downtown to dedicate its full energy to the company’s flagship location in Ballard, WA.

Firearms Softness Stymies Ruger In 2019 But Is Turnaround On Horizon?
In his opening remarks on this week’s earnings call with analysts, Sturm, Ruger & Co. President and CEO Chris Killoy called 2019 a “challenging” year for Ruger and the entire firearms industry, both of which were rankled by a host of headwinds. But could those winds be shifting as the 2020 presidential campaign heats up?

Aisle Talk Week Of February 17
Top headlines from across the active lifestyle industry featured in SGB during the week of February 17, 2020.

KORR Acquisitions Group Urges GoPro To Explore Sale
Korr Acquisitions sent a letter to GoPro’s Board of Directors, saying the stock could be worth $9.49-$14.97 per share to a buyer. The firm urged the company to explore strategic alternatives.

Wolverine Worldwide’s Expanded Efforts To Address PFAS Approved By Federal Judge
Wolverine World Wide Inc. announced that U.S. District Judge Janet T. Neff has approved a Consent Decree reached earlier this month among the company, the State of Michigan, Plainfield Charter Township, and Algoma Township. This Consent Decree resolves the litigation between the parties and includes significant next steps in Wolverine’s already extensive efforts to ensure long-term water quality and continued environmental remediation in and around its hometown.

Lululemon Provides Update On China Operations
Lululemon Athletica Inc. said that following guidance from local authorities, the majority of Lululemon’s 38 stores in China have been closed for a period of time since February 3, 2020, with some now operating on a reduced schedule. The company’s online business has continued to operate.

Escalade Q4 Revenues Decline
Escalade Inc., a maker of a wide range of sporting goods, reported sales for the fourth quarter of 2019 were $47.0 million compared to net sales of $51.0 million for the same quarter in 2018, a decrease of $4.0 million or 7.7 percent. The decline reflected softness in archery and fitness categories.

BSN Sports Acquires Longstreth’s Team Apparel, Lacrosse And Softball Businesses
BSN Sports, a division of Varsity Brands, announced the acquisition of certain team sports businesses from Longstreth Sporting Goods, based in Spring City, PA. Specifically, BSN Sports has acquired Longstreth’s lacrosse and softball team sports businesses, as well as exclusive rights to supply uniform or team apparel and footwear to Longstreth’s field hockey team customers.

Arctaris Impact Fund To Revitalize Maine’s Saddleback Mountain Ski Resort
Boston-based Arctaris Impact Fund, LP, announced Friday, January 31, the official purchase of Saddleback Mountain Ski Resort for $6.5 million. The firm plans to invest $38 million into Maine’s third-largest ski area and has tapped outdoor marketing agency Origin to lead a rebranding.

Flywheel To End Online Classes
Flywheel Sports, the fitness boutique startup, will shut down the virtual classes that are connected to its in-home bikes in March. Current Flywheel At Home customers were e-mailed a trade-in offer to swap out their $1,500 virtual Flywheel bikes for used Peloton bikes.

Snapchat’s Talent Partnership Head Rejoins Nike
Lauren Gallo, formerly global head of content marketing at Snap Inc., the parent of the Snapchat messaging app, has rejoined Nike as senior director, brand creative.

EcoVessel Expands Global Presence With Distribution Into New Markets
EcoVessel, maker of insulated stainless steel drinkware, has expanded its global presence in 2020 with the addition of Goris Group as a master distributor for Latin American markets.

Fitbit Misses Q4 Targets As Google Acquisition Looms
With its acquisition by Google looming, Fitbit Inc. on Thursday reported revenue for the fourth quarter of $502 million, which missed Wall Street’s estimates by $29.5 million. The company reported a non-GAAP earnings per share net loss of (12) cents, which missed targets by 15 cents.