The Sports & Fitness Industry Association (SFIA)’s 2020 Single Sport Reports covering fitness activities finds traditionally “niche” fitness activities are growing significantly. These activities include Yoga (6.0 percent), Barre (3.8 percent) and Stationary Cycling – Group (5.3 percent).
Author: SGB Media
SGB Question: What Changes Will Come From COVID-19? (Part II)
SGB Executive reached out to a handful of executives in the active lifestyle space to explore what adjustments they’ve made as a result of the pandemic and which ones will likely continue once the crisis subsides. Responses from Rab, Allied Feather & Down, Sweet Protection, RovR Products, and Salewa.
How Columbia Sportswear Plans To Ride Out Pandemic
Speaking at the Stifel Cross Sector Insights Conference, Jim Swanson, CFO at Columbia Sportswear, said the Company’s diversified business model, accelerated investments in digital in recent years and the heightened appeal for outdoor products will help it manage the fallout from the pandemic.
NFHS Produces Commercial On Fan Behavior
The NFHS (National Federation of State High School Associations) produced a 30-second commercial exploring poor fan and parent behavior at high school contests. The commercial was aired before a primetime national audience June 18 on ESPN News.
Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores proved to be beneficial as stores were closed.
UK’s Go Outdoors Exploring Administration
Go Outdoors, the 67-unit outdoor chain based in the U.K., is exploring administration, a process similar to U.S. bankruptcy. The move was confirmed its owner by JD Sports.
Artémis To Trim Stake In Puma
Artémis, the holding company of French entrepreneur François Pinault, announced a new €500 million bond offering in Germany convertible into Puma shares in 2025.
IHRSA Continues Push For Fitness Industry Relief From COVD-19 Shutdown
IHRSA is asking Congress for federal relief for the fitness industry so that fitness clubs and gyms across the country may continue to provide vital services (safe, secure, proven places to achieve their health and fitness goals) for their communities.
American Alpine Club Names New CEO
The American Alpine Club Board of Directors has named Mitsu Iwasaki as the organization’s next chief executive officer, effective August 3.
Vasque Footwear Expanding Scandinavian Presence In Distributor Deal
Vasque Footwear has partnered with Norwegian distributor TRACX to bring Vasque footwear to the Scandinavian market.
Shoe Carnival Sees Strong Q2 Trend As Stores Re-Open And Online Surges
Shoe Carnival, Inc. has re-opened all but one of its 390 stores across the U.S. and Puerto Rico following closures prompted by the COVID-19 pandemic.
Rack Room Commits $1 Million To Black Scholarship, Internship, Mentoring Programs
Rack Room Shoes announced committed to a $1 million donation, $200,000 per year for five years, to use towards a diversity plan that includes scholarships, internship opportunities, mentoring programs and other donations for education and economic development in the black community.
Benchmade Knives Adds VP of Marketing; Elevates Long-Time Employees To Senior Exec Roles
Benchmade Knife Company, producer of American made knives, has solidified a new leadership team for even greater growth.
Patagonia Joins Facebook Boycott
Patagonia has joined REI and The North Face in announcing plans to suspend advertising on Facebook and Instagram to show support for a movement called “#StopHateForProfit.”
Varsity Brands Raises $185 Million In New Funding
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185 million in new capital to the company. Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility through the COVID-19 pandemic and for the foreseeable future.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal