The NFHS (National Federation of State High School Associations) produced a 30-second commercial exploring poor fan and parent behavior at high school contests. The commercial was aired before a primetime national audience June 18 on ESPN News.
It will continue to air in regional markets across the country in the upcoming weeks.
The commercial, click to view below, was produced alongside an accompanying longer video that includes interviews from NFHS Executive Director Karissa Niehoff, an official, athletic administrator, parent. In addition to interviews filmed at the NFHS office in Indianapolis, film crews attended a basketball game at Mooresville (Indiana) High School for additional footage.
Photo/video courtesy NFHS