Zenni Optical, the online eyewear retailer, announced it will become the Official Eyewear of the Boston Red Sox beginning with the 2020 Major League Baseball season.
Author: SGB Media
SIA Shifts To Educational Platform Amid COVID-19 Challenges
Snowsports Industries America (SIA) announced its year-round educational platform to provide current and new members tools and programs to short-term recovery during COVID-19 and long-term business success.
Nike Partners To Launch Global Carbon-Neutral Group
Nike Inc. joined eight other major corporations including Microsoft, Starbucks and Unilever, to form a new consortium with a goal of accelerating the transition to a net-zero global economy.
Fitness International’s Debt Ratings Lowered To Negative
S&P revised its rating outlook on Fitness International LLC, the parent of LA Fitness, to negative from developing because of significant near-term downside risks due to COVID-19.
Renfro’s Debt Downgraded By S&P
S&P lowered its debt rating on U.S. sock manufacturer Renfro Corp. after finding a recent financial transaction tantamount to a default on its existing term loan.
REI To Open Stores In Gainesville And Billings
REI Co-op on July 24 will open stores in Gainesville, FL and Billings, MO.
Powdr Corp.’s Debt Rated B2 On Proposed Debt Offering
Moody’s Investors Service assigned ratings for Powdr Corp., including a B2 Corporate Family Rating (CFR) and a B2-PD Probability of Default Rating. Concurrently, Moody’s assigned a B1 rating to the company’s proposed $300 million senior secured notes due 2025. The outlook is negative.
Report: Topgolf Exploring Going Public
Topgolf International Inc. is discussing going public through a merger with Churchill Capital Corp. II, a public investment vehicle, according to a report from Bloomberg.
IHRSA Goes Virtual With Innovation Summit
The International Health, Racquet & Sportsclub Association (IHRSA) announced plans to hold the IHRSA Innovation Summit, a one-day interactive, virtual event on Thursday, September 17.
RYU Apparel Postpones Private Placement
RYU Apparel Inc. postponed its previously announced private placement as well as plans to go ahead with a share consolidation.
Hibbett Sports Seeing Comps Surge In Q2
Hibbett Sports said it expects same-store sales to catapult in excess of 70 percent in the second quarter ended August 1, boosted by pent-up demand, stimulus checks and temporary and permanent store closures from competitors.
Canterbury Renews Irish Rugby Football Union Sponsorship
Canterbury, the U.K.-based apparel brand focused mainly on rugby football, renewed its Official Kit partnership with Irish Rugby Football Union for four more years.
NGF Update: Golf Trips Could Be Down 40 Percent In 2020
The latest consumer research from the National Golf Foundation indicates that the overall volume of golf trips in the U.S. could be down 35 percent to 40 percent in 2020 due to the coronavirus.
SDSI Expands And Lifts Geographic Limitations
San Diego Sport Innovators (SDSI), the nonprofit that has traditionally supported the Southern California’s sports and active lifestyle (SAL) economy, has lifted geographic limitations and now offers Active Lifestyle business expertise to any company in the SAL Industry.
Outerbike Cancels Remaining 2020 Events
Outerbike, the three-day experiential consumer bike event announced the cancellation of its remaining three Outerbike events that were on the 2020 calendar: South Lake Tahoe, Moab and Bentonville. At the same time, the organization announced a new feature it will be launching on its website to guide online consumers to find a bike.
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