Skechers has opened a flagship store on Rue de Rivoli, one of the biggest shopping boulevards in Paris. The new store offers a full Skechers retail experience that will appeal to locals and eventually returning visitors to shop an expanded range of Skechers lifestyle and performance footwear and apparel.
“Skechers has built a solid and loyal consumer base in France, and Parisians love to wear the brand, so it’s exciting to be opening a high-profile flagship store on Rue de Rivoli,” said Stéphane Drapier, general manager of Skechers USA France. “With the exceptional amount of pedestrian traffic on this world-famous shopping street, we expect this store to be an impactful showpiece, drawing in consumers to try-on and experience the comfort and style of Skechers for themselves.”
“Skechers stores offer the best retail venue for shoppers to directly experience the vast assortment of our lifestyle and performance footwear, and this flagship location will reinforce Skechers as a global leader in footwear to consumers in Paris,” added David Weinberg, chief operating officer of Skechers. “Our business in France was up low double digits in 2019 and on track for continued growth prior to the pandemic. When nearly all businesses closed in March this year, we were just a couple weeks away from the originally scheduled opening of this beautiful store on Rue de Rivoli. Establishing a location in the center of Paris is a testament to our belief that Skechers will remain a go-to footwear brand in France and across Europe as the recovery continues and consumers seek comfort and quality along with style during this challenging year.”
The Skechers flagship store is situated in the popular shopping district near the Tour Saint-Jacques with convenient access via the Châtelet Metro station and a few blocks from the Right Bank of the Seine along with major cultural destinations including the Louvre. The 5,859-square-foot store features a high-resolution digital screen showcasing Skechers’ product in the entryway. The store’s interior, inspired by mid-century modern design, includes sustainable features with LED lighting.
The Skechers flagship store joins locations in Aeroville Mall outside Paris, Les Terrasses du Port and Plan de Campagne both in Marseille, as well as Aix en Provence, Toulon, Béziers, Montpellier and Bayonne.
There are more than 3,615 Skechers stores worldwide and more than 90 percent have reopened, including all locations in France.Skechers will limit store openings for the remainder of the year with only locations in development prior to COVID-19 proceeding during this period.
Photo courtesy Skechers