Pocket Outdoor Media (POM), the endurance sports media platform, announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM). Included in the AIM acquisition are: Yoga Journal, SKI, Climbing, Backpacker, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.
Author: SGB Media

Shippensburg University Extends Partnership With BSN Sports And Nike
Shippensburg University in Pennsylvania announced that it has entered into a new multi-year partnership with Nike through BSN Sports.

OIA Commends House Climate Crisis Action Plan
The Outdoor Industry Association (OIA) commended the House of Representatives Select Committee on the Climate Crisis for releasing its action plan to solve the climate crisis. The goal of its roadmap is to “build a prosperous, clean energy economy that values workers, advances environmental justice, and is prepared to meet the challenges of the climate crisis.”

Adidas HR Chief Resigns Following Claims Of Discrimination
Karen Parkin, executive board member of Adidas AG, responsible for global human resources, has informed Adidas AG’s Supervisory Board that she will step down from the Executive Board and leave the company. The move comes as Adidas has faced criticism from employees who say it fosters a racist and discriminatory workplace.

Lululemon Leaps Into Home Fitness
Lululemon Athletica’s acquisition of in-home fitness company Mirror for $500 million relies on a bet that more people are going to be pivoting to exercise inside their homes. CEO Calvin McDonald told analysts on a conference call, “Digital content is changing, and studio and trainer models for ambassadors are changing.”

NPD Report: Running Regains Its Stride
Dollar sales in the U.S. performance running rebounded in mid-May and in the week ending June 20 grew by 30 percent year over year, according to The NPD Group. Brooks, Hoka and On Running have all shown double- and triple-digit growth for the past five weekly time periods.

Topgolf Augusta To Open With New Open-Air Venue Design
Topgolf Entertainment Group, a global sports and entertainment company, will open its first completely open-air venue in Augusta, GA on Friday, July 3.

Garmin Acquires Firstbeat Analytics
Garmin Ltd. announced it has acquired Firstbeat Analytics Oy, a privately-held provider of physiological analytics and metrics for consumer devices in the health, wellness, fitness and performance markets.

Aqua Lung Names General Manager, North America
Aqua Lung, the manufacturer of dive and watersports equipment, appointed Andrew Gritzbaugh as general manager, North America. He was at Gerber.

Fanatics Expands Paris Saint-Germain Deal
Paris Saint-Germain announced it has partnered with Fanatics on a ten-year e-commerce, manufacturing and licensing deal. The deal is a massive expansion and extension from the previous e-commerce-only arrangement between the two groups.

Grand Trunk Under New Ownership
Grand Trunk, the hammock and adventure travel goods business based in Skokie, IL, has been acquired by a team of Utah-based entrepreneurs. Co-founder, Kevin Kaiser will remain with the business moving forward. The new owners include Andy Stroman, founder of the outdoor specialty retailer CampSaver.com, and brothers Bruce and Dale Majors, who previously built and grew Bikewagon.com.

Winnebago To Sell $300 Million In Senior Secured Notes
Winnebago Industries Inc. announced today that it intends to offer $300.0 million in aggregate principal amount of senior secured notes due 2028.

New Jersey’s Tilton Fitness To Permanently Close
Tilton Fitness, which operates seven gyms in New Jersey, announced it is permanently closing due to struggles during the pandemic crisis.

Adidas, Arc’teryx, Vans, Lululemon Join Faceook Boycott
Adidas, Reebok, Lululemon, Arc’teryx and MEC have joined the boycott of Facebook after six civil rights groups called on businesses to stop advertising on Facebook in July to push the social network to do more to combat hate speech and misinformation.

Survey: A Third Of Supply Chain Leaders Exiting China By 2023
A Gartner Inc. survey of 260 global supply chain leaders in February and March 2020 found that 33 percent had moved sourcing and manufacturing activities out of China or plan to do so in the next two to three years. Survey results show that the COVID-19 pandemic is only one of several disruptions that have put global supply chains under pressure.