Headsweats has partnered with Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20 percent of the sale price from its new collection of hats and apparel during Breast Cancer Prevention Awareness Month this month. “Headsweats firmly believes in the mission of BCPP and is passionate about supporting the work they […]
Author: SGB Media
Hydrow Appoints CFO
Hydrow announced that Ian Drummond has joined the company as CFO. Drummond comes to Hydrow from SimpliSafe, one of the largest home security providers in the U.S., and will use his hands-on experience leading financial operations and strategic planning activities to assist Hydrow with its business goals.
Mindbody Makes Promotions As It Accelerates Investments
Mindbody recently promoted Regina Wallace-Jones to senior vice president of insight and innovation, and Jaimie Fucillo to vice president of global partnerships.
L.L.Bean Expands Wholesale Push To Zappos
L.L.Bean has added Zappos as a wholesale partner. In mid-July, L.L.Bean marked its first foray into wholesale in the U.S. with distribution deals formed with Nordstrom, Staples and Scheels.
Kaiser Permanente Releases Return To Sports Playbook
Kaiser Permanente has developed and released comprehensive guidance for youth, high school and collegiate athletes to return to sports safely during the COVID-19 pandemic.
Hyperice Secures Strategic Investment
Hyperice has closed a new investment round led by Main Street Advisors (MSA) and SC. Holdings.
Evolv + Mesa Rim Launch Test Center Pilot Program
Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV.The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim will […]
Athletes Partner With Life Time Foundation; Give More Than $320,000 To School Food Programs
With endurance events canceled due to COVID-19, Life Time, which owns and produces more than thirty marathons, triathlons and cycling races, worked with athletes to create philanthropic opportunities to benefit kids and their families in need — to date totaling more than $320,000 — which will be provided to seven school districts in the U.S. […]
The Conservation Alliance Grants $950,000 To Conservation Projects
The Conservation Alliance* sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Grantees have collectively worked to protect 53 million acres and 125 river miles, and acquire one climbing area. “We reached our grant-making goal for 2020 by retaining and attracting new member companies,” said Brady Robinson, Executive Director at […]
Ikon Pass x American Forests Shred For Sustainability Program
Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 2020/21 and watch their stats on the Ikon Pass […]
Suunto Announces Software Updates; Features To Its Smartwatch Series
Suunto released a software update of new features for its Suunto 7 smartwatch and mobile app. New updates were also launched for its Suunto 9, 5, and 3 smartwatches touted as the brand’s “biggest in its history” and part of Suunto’s new ‘Adventure Starts Here’ campaign. “At Suunto, we don’t compromise when it comes to […]
Picture Opens Pop-up Shop In SEED People’s Market
Picture, announce a pop-up shop in the SEED People’s Market located in Costa Mesa, CA running from October through December 2020.
Alterra Mountain Company Announces Leadership Changes, Creates New Company Divisions
Alterra Mountain Company CEO, Rusty Gregory, has announced leadership promotions and organizational changes.
SAYA Launches Sustainable Fiber Made From Fabric Scrap And Overstock
SAYA, a new name in fiber, announces its debut with an expanded offering beyond recycled PET bottles including recycled cutting scraps and fabrics, bringing new options to the textile industry. Nan Ya Plastics, SAYA’s parent company, is the largest manufacturer of recycled PET, repurposing over 75 billion bottles every year. Now under the brand SAYA, […]
Igloo Launches Playmate Coolers Inspired By NASA
Igloo released its limited-edition Playmate coolers inspired by the National Aeronautics and Space Administration (NASA) paying homage to NASA’s vision — discover and expand knowledge for the benefit of humanity. “As a Houston-based company, we’ve always been proud of and inspired by NASA’s dedicated program of space exploration and discovery,” said Brian Garofalow, Chief Marketing Officer […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal