L.L.Bean has added Zappos as a wholesale partner. In mid-July, L.L.Bean marked its first foray into wholesale in the U.S. with distribution deals formed with Nordstrom, Staples and Scheels.
Items to be sold on Zappos.com include the L.L.Bean Boot and The Wicked Good Slipper, as well as L.L.Bean outerwear, flannels and fleece.
“Having 108 years of quality products and incredible customer-centricity under your belt is no small feat, we have great respect for the enduring legacy L.L.Bean has created,” said Karlyn Mattson, general manager of merchandise strategy at Zappos. “We are such fans, and we know our customers are too. They’ve been wanting L.L.Bean to join the Zappos family, and we’re excited to let them know we heard them – and the L.L.Bean love is mutual!”
“Through our wholesale partnership with Zappos – a company also known for its superior customer service – we will be able to share our most iconic products with their loyal fanbase, helping even more people benefit from time in the outdoors,” said Bryson Hopkins, chief merchandising officer at L.L.Bean.