Hyperice has closed a new investment round led by Main Street Advisors (MSA) and SC. Holdings.

MSA is an investment advisory firm that represents athletes, entertainers and businesses whose portfolio companies include brands across consumer, sports and entertainment. SC. Holdings is a private equity company with global experience in sports, entertainment, consumer, and multi-unit retail.

As part of this financing, Hyperice brings in a group of athletes across sports as investors. The athlete investors include Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, Patrick Mahomes, Christian McCaffrey, Ja Morant, Naomi Osaka, Chris Paul, Doc Rivers, Ben Simmons, Kelly Slater, Fernando Tatís Jr, J.J. Watt, Russell Westbrook, and Trae Young.

The funding will be used for new growth including, increasing AI capabilities, strategic growth initiatives such as global expansion and building on its connected fitness technology, HyperSmart.

“This investment round accelerates our ability to develop and deliver cutting-edge products and technologies to optimize recovery and performance,” said Jim Huether, CEO of Hyperice. “We will advance our HyperSmart connected technologies, increase our AI capabilities, and make personalized recovery accessible worldwide. We look forward to working with our new strategic partners, athlete investors, and professional sports leagues to take recovery technology to the next level.”

Hyperice is the official Recovery Technology Partner of the NBA and UFC and counts Blake Griffin and Lindsey Vonn as early investors.

“We started Hyperice not only to help improve athletes’ performance and longevity but to offer the same level of technology to everyday people,” said Anthony Katz, founder of Hyperice. “Over the years, we have developed strong relationships with the athletes that use our products every day. Bringing them into the company as investors was a natural fit because of the authentic connection the athletes have with our brand.”

“Our deep experience investing in the consumer and health and wellness sectors helped us identify Hyperice as a leading brand in the exploding category of recovery,” said Paul Wachter, founder and CEO of MSA. “We see exciting growth opportunities ahead and expect Hyperice to extend its category leadership and influence, which our investor group understands well given the number of sports organizations and athletes involved.”

“Hyperice is the clear category leader in the rapidly growing recovery market,” said SC. Holdings Founder Jason Stein, who joins the Hyperice board of directors. “By developing products inspired by professional athletes, and making recovery technology and education accessible to all, Hyperice will drive continued growth in the health and wellness industry.”

Photo courtesy Hyperice