Picture, announce a pop-up shop in the SEED People’s Market located in Costa Mesa, CA.

Running from October through December, SEED will feature a curated collection of Picture’s lifestyle apparel, jackets, accessories, and special-edition items that will refresh several times throughout the season, both in the pop-up location and online.

The partnership is the first for Toulouse, France-based Picture in the U.S. Historically its primary focus for U.S. distribution has been technical outerwear and layers within the snowsports market.

“The whole vibe and spirit of SEED align perfectly with Picture’s values,” said Amandine Le Bihan, Picture’s sales manager. “It’s the kind of place that brings together good brands and good people in a warm, welcoming environment. You just want to hang out there.”

That is exactly the intention of the progressive retailer which, in addition to their retail operations, regularly hosts outdoor concerts, art shows, book readings, and educational workshops on its grounds with the goal of creating a sense of community.

“We are beyond excited to showcase Picture’s sustainable collection of outdoor apparel and accessories this Fall,” said Yvette Rogers, SEED GM. “Their youthful and adventurous approach to product development is very much aligned with our own store philosophy. Just because its organic and mindfully crafted doesn’t mean it has to be boring in aesthetic. Through this partnership, we hope to introduce this new brand to our local community and beyond and continue supporting vendors who choose to forge their path with a meaningful purpose and a minimal impact on our environment.”

“This is an opportunity for consumers to gain access to Picture collections not often found in the U.S.,” continued Le Bihan. “The product assortment and merchandising SEED put together showcases the brand story in a comprehensive manner, and we hope this is just the beginning of a long-term partnership with this shop we admire so much.”

Photo courtesy Picture