Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]
Author: SGB Media
IHRSA Forms Medical, Science And Health Advisory Council
IHRSA, the International Health, Racquet & Sportsclub Association, has formed a Medical, Science, and Health Advisory Council.
True Fitness Technology Acquires Octane Fitness
True Fitness Technology Inc. issued a statement confirming its acquisition of Octane Fitness from Nautilus, Inc.
RSR Group Welcomes Christensen Arms
RSR Group Inc. announced the addition of Christensen Arms to its product assortment.
Caleres Appoints VP Of Diversity, Equity And Inclusion
Caleres Inc. announced Amy Hunter will join the company as VP of Diversity, Equity and Inclusion.
Odlo Opens Pop-Up To Mark U.S. Expansion
Odlo will open its inaugural retail location in the U.S., with a pop-up store at the Bellevue Square shopping center in Washington State.
Hyperice Partners With Major League Baseball
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in its business.
Escalade Sports Acquires American Heritage Billiards
Escalade Sports announced that it has acquired the assets of the billiard table, game room, and recreational product lines of American Heritage Billiards.
Retail Sales Mark Fourth Month Of Gains
The U.S. Census Bureau said overall retail sales in September were up 1.9 percent seasonally adjusted from August and up 5.4 percent year-over-year.
Asics Appoints President And COO Of North America
Asics announced the appointment of Richard Sullivan to president and chief operating officer for Asics North America (ANA). Further, Barbara Turner will assume the role of chief administrative officer and Sean Condon has been named vice president, omnichannel.
Aisle Talk Week Of October 11, 2020
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of October 11, 2020, covered in the SGB Updates and delivered to your inbox every business day.
VF Corp. Posts Better-Than-Expected Earnings
VF Corp. reported earnings and sales declined in the second quarter ended September 26 as a result of the impact of COVID-19. However, both came in ahead of Wall Street’s consensus estimates and VF officials indicated its year-to-date performance exceeded internal expectations across all brands, driven by digital and China.
Skechers 12th Annual Pier To Pier Friendship Walk Goes Virtual
The 12th Annual Skechers Pier to Pier Friendship Walk will be held virtually on October 25. The event supports kids with special needs and education. This year’s goal is to raise $2 million. The event will be hosted by South Bay residents and supported by local media, celebrities and more than 100 companies. “The Skechers […]
Bollé Turns To AI To Develop High Contrast Lens
Bollé’s design and technology lab, EPIC, based in Lyon, France has developed a lens technology using Artificial Intelligence to create the Volt +, a high-contrast lens that enhances color to improve depth perception without compromising white balance. In developing Volt +, the team used AI to find out which wavelengths to enhance or dampen to […]
Centric Brands Emerges From Bankruptcy
Centric Brands has completed its financial restructuring and emerged from bankruptcy protection after filing in May.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal