Odlo will open its inaugural retail location in the U.S., with a pop-up store at the Bellevue Square shopping center in Washington State.
The pop-up comes as the brand recently expanded distribution in the U.S. through partnerships with REI, Gear.com and select retailers across the Pacific Northwest, the Rockies and New England. Additional apparel will be available on Backcountry.com later this fall.
“Odlo has been a recognized and trusted sportswear and performance brand across Europe for nearly 75 years,” said Adrian Cory, U.S. commercial manager of Odlo. “We look to continue building the Odlo brand by increasing awareness and broadening market presence. These types of partnerships and activations will not only fast-track our growth but enable us to introduce our latest high-performance and sustainably-sourced products to consumers across the U.S. We are excited about the opportunity in front of us as Odlo strives to remain one step ahead.”
Odlo’s pop-up store will be open from November 1 through January 2021.. The mix will include running, skiing, hiking, activewear, and performance underwear.
“The Pacific Northwest is a true epicenter for fitness enthusiasts and has a deeply rich culture ingrained in outdoor exploration and exercise,” said Cory. “This store is an important step forward as the brand looks to grow its presence in brick & mortar retail, and it’s the perfect location for Odlo to share its story with a new audience. I look forward to welcoming both locals and visitors with a fresh experience from a brand they may not be too familiar with.”
Photo courtesy Odlo