The NFHS Network said that despite roughly 25 percent of states officially postponing all or the majority of their fall sports and activities, overall live viewership on the NFHS Network is up almost 200 percent year over year. Total aggregate live views have increased from 375,000 to 1.1 million in the first two months of the school year.
Author: SGB Media

Slinger Bag Enters South American Market
Slinger Bag announced a 5-year distribution agreement with Sporting Brands, one of Chile’s established tennis distribution specialists, with over 30 years of in-market experience.

Kohl’s To Launch Specialty Athleisure Brand
Kohl’s announced plans to launch FLX, a private label, specialty athleisure brand, in select stores and online at Kohls.com, beginning March 2021.

Google Sweetens Fitbit Concessions To Alleviate Antitrust Concerns
Google has tweaked some concessions that it had previously made to get the purchase of Fitbit approved by EU antitrust authorities, according to a report from Reuters.

SOL Paddle Boards Appoints Executive Director Of Operations
SOL Paddle Boards hired Chris Johnson as the brand’s executive director of operations.

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Puma Appoints General Manager Sportstyle
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Zone3 Appoints President Of U.S. Sales And Marketing
Zone3 appointed Ryan Dolan, formerly of TYR and Roka, as president of U.S. sales and marketing.

Retro Fitness Raises New Funding From Arena Capital Partners
Retro Fitness received an investment from Arena Capital Partners.

YogaWorks Files For Bankruptcy, To Closes All Studios
YogaWorks has filed for Chapter 11 bankruptcy protection and has permanently closed all its studios but will continue to offer digital and live-stream content.

Team Intencity Collaborates With Hyosung Performance Textiles To Create Pack For Runners
Five graduate students from The University of Oregon’s Sports Product Management* program flew to ISPO 2020 to source fabric for a backpack designed specifically for runners. The pack, they call Intencity, was designed from consumer research they conducted during the design phase. Attracted by the fabrics presented by Hyosung Performance Textiles at ISPO, the students, […]

Clarus Announces Quarterly Dividend, Reinstates Cash Payment
Clarus Corporation announced that its board of directors has reinstated the company’s quarterly cash dividend.

CODI Completes Acquisition Of BOA Technology
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Merrell Appoints Sales Agency To Cover The Rockies
Merrell appointed Mountain Source as its sales agency to represent the brand in The Rockies.