Zone3 appointed Ryan Dolan, formerly of TYR and Roka, as president of U.S. sales and marketing.

Zone3 took back control of the U.S. market earlier this year after previously being managed by a U.S. distributor. This change will allow Zone3 to invest more freely in the growth of the brand in the region.

Dolan stated: “The prospect of growing the Zone3 brand here in North America is very exciting to me. Zone3 is respected worldwide by athletes of all levels and has been widely known to offer some of the best products in their class. What has impressed me the most about getting to know this brand is their unwavering commitment to the swim and triathlon space. This is a philosophy we share and I look forward to sharing it further with the US consumer base.“

Mike Storey, global sales and marketing director, said: “Ryan brings a fantastic depth of industry knowledge and a huge amount of passion to our management team. Zone3 continues to experience high levels of year-over-year growth thanks to our product first philosophy which has resulted in more award-winning reviews than any other brand in the industry. We are very excited to offer athletes from the United States to benefit from our innovations and performance-focused collections. We know that there is no better person in the world than Ryan to help deliver our ambition and targets. The prospects are looking very exciting going into 2021”

James Lock, Zone3’s founder and CEO, added: “As a self-funded, organic growth brand, choosing the right staff who can deliver the results is very important. This is where Ryan is truly exceptional and will allow Zone3 to keep to its core values of supporting the grassroots of the sport we love. Ryan’s passion for the industry will allow more athletes to experience what Zone3 products can offer and this is something we’re very grateful and excited about”

Dolan joins Zone3 from Roka where he was the vice president of sales and marketing and the second employee to join the company. In that role, he was responsible for building the brand from the ground-up and supporting partnerships with retailers, teams, events and ambassadors. Prior to that, Dolan spent a decade at TYR Sport, where he held several management positions, including vice president of sales.

Photo courtesy Zone 3