OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear. The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]
Author: SGB Media

Merrell + Honey Stinger Collaborate On Limited-Edition Trail Shoe
Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

Isbjörn Adds Bamboo To Husky Baselayer Range
As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]

Piper Sandler: Athletic Still Trending Upward With Teens
Piper Sandler’s 40th Biannual “Taking Stock With Teens” Fall 2020 Report found teen “self-reported” spending at an all-time survey low of $2,150, down 9 percent year-over-year as a result of COVID-19. However, athletic apparel and athletic footwear were found to be continuing to gain mindshare among younger consumers.

Adidas Partners With Florida A&M University
Adidas has replaced Nike as the athletics sponsor of Florida A&M University.

Puma Appoints Creative Director
Puma has appointed June Ambrose, Jay-Z and Missy Elliott’s longtime stylist, as the brand’s new creative director.

Accenture Holiday Shopping Survey: Most U.S. Shoppers Want Retailers To Close On Thanksgiving Day
Three-quarters (76 percent) of the more than 1,500 U.S. consumers surveyed said they want retailers to close on Thanksgiving Day, according to findings of the 14th annual Accenture Holiday Shopping Survey.

In-Store Holiday Traffic To Drop By 25 Percent, According To Sensormatic Solutions
Sensormatic Solutions’ annual ShopperTrak list predicts in-store traffic for the six weeks of the holiday season to be down between -2 percent and 25 percent year-over-year. Sensormatic said the typical holiday traffic peaks will flatten, with more days sharing importance throughout the season.

Hyperice To Sponsor English Premier League’s Tottenham Hotspur
Hyperice announced a multiyear partnership to be the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women.

Hudski Enters Bike Market With Sport-Utility Model
Hudski, a new bike brand based in Northern California, announced the launch of its Hudski Doggler, a lightweight rigid frame and fork design with three build options – City, Gravel, Mountain. Co-founders Will Hudson and Brian Syzkowny used their industrial design degrees and Syzkowny’s experience at Specialized to develop the frame, fork and handlebars to […]

Addaday Launches Adaptive Learning Technology Platform
Addaday launched its Adaptive Learning Technology platform which takes the guesswork out of wellness routines using a range of Bluetooth-enabled portable massage devices powered by its intelligent Addaday app. The Addaday app analyzes user input (such as location and intensity of pain, rate of perceived exertion, stress level, sleep quality, and pre-existing conditions) and collects […]

Levi Strauss Introduces Denim Buy-Back, Resale Program
Levi Strauss has launched SecondHand.levi.com, an online store that features secondhand clothing that will be sourced, in large part, from its customers.

Dakine Celebrates 25 Years Of Heli Series With Relaunch Of Original Heli Pack
Dakine celebrates its 25th Anniversary with an updated Heli Series collection. The first low-volume backpack designed for backcountry snowboarders and skiers to hit the market in 1996, the pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Dakine continues the tradition for 2020 with an updated fit, durability […]

Strafe Launches Jacket And Pant Featuring Schoeller’s Electrostatic-Spun Membrane
Schoeller continues to see interest in its electrostatic-spun membrane technology, Aerobrane, with the launch of Strafe’s Cham Jacket and Pant for Fall 2020. “We found the Schoeller aerobrane technology to be the perfect 3L fabric replacement for our new ski touring kit, which is intended to be used during high-intensity mountain activities. The material needed […]

Adidas Launches Football Collective
Adidas launched the Adidas Football Collective, a program designed to provide more access to sport and positively impact communities.