OluKai Launches Ready-To-Wear Leather Sneakers

OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear.  The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]

Merrell + Honey Stinger Collaborate On Limited-Edition Trail Shoe

Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

Isbjörn Adds Bamboo To Husky Baselayer Range

As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]

Piper Sandler: Athletic Still Trending Upward With Teens

Piper Sandler’s 40th Biannual “Taking Stock With Teens” Fall 2020 Report found teen “self-reported” spending at an all-time survey low of $2,150, down 9 percent year-over-year as a result of COVID-19. However, athletic apparel and athletic footwear were found to be continuing to gain mindshare among younger consumers.

Hudski Enters Bike Market With Sport-Utility Model

Hudski, a new bike brand based in Northern California, announced the launch of its Hudski Doggler, a lightweight rigid frame and fork design with three build options – City, Gravel, Mountain. Co-founders Will Hudson and Brian Syzkowny used their industrial design degrees and Syzkowny’s experience at Specialized to develop the frame, fork and handlebars to […]

Addaday Launches Adaptive Learning Technology Platform

Addaday launched its Adaptive Learning Technology platform which takes the guesswork out of wellness routines using a range of Bluetooth-enabled portable massage devices powered by its intelligent Addaday app. The Addaday app analyzes user input (such as location and intensity of pain, rate of perceived exertion, stress level, sleep quality, and pre-existing conditions) and collects […]

Dakine Celebrates 25 Years Of Heli Series With Relaunch Of Original Heli Pack

Dakine celebrates its 25th Anniversary with an updated Heli Series collection. The first low-volume backpack designed for backcountry snowboarders and skiers to hit the market in 1996, the pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Dakine continues the tradition for 2020 with an updated fit, durability […]

Strafe Launches Jacket And Pant Featuring Schoeller’s Electrostatic-Spun Membrane

Schoeller continues to see interest in its electrostatic-spun membrane technology, Aerobrane, with the launch of Strafe’s Cham Jacket and Pant for Fall 2020. “We found the Schoeller aerobrane technology to be the perfect 3L fabric replacement for our new ski touring kit, which is intended to be used during high-intensity mountain activities. The material needed […]