Academy Sports Partners With CIAA And MEAC

Academy Sports + Outdoors has signed on as the Official Sporting Goods and Outdoor Retailer of the Mid-Eastern Athletic Conference and the Central Intercollegiate Athletic Association. This multi-year partnership gives Academy Sports exposure and marketing assets across men’s and women’s basketball, conference championship events and the events and content surrounding the MEAC’s 50th anniversary.

NFHS Network Sees Strong Viewership Amid Pandemic

The NFHS Network said that despite roughly 25 percent of states officially postponing all or the majority of their fall sports and activities, overall live viewership on the NFHS Network is up almost 200 percent year over year. Total aggregate live views have increased from 375,000 to 1.1 million in the first two months of the school year.

Slinger Bag Enters South American Market

Slinger Bag announced a 5-year distribution agreement with Sporting Brands, one of Chile’s established tennis distribution specialists, with over 30 years of in-market experience.