VF Foundation Partners With National Forest Foundation

The National Forest Foundation (NFF) and USDA Forest Service announced a new partnership with The VF Foundation that will create a new program in the Denver area called the “Colorado Front Range Strike Team.” In total, The VF Foundation has granted more than $400,000 to help fund the first two years of the pilot project to conserve and maintain Front Range trails.

Foot Locker’s Chief Information Officer To Exit

Foot Locker said in a regulatory filing that Pawan Verma, executive vice president and chief information and customer connectivity officer, announced his intention to resign from Foot Locker, Inc., effective October 31, 2020, in order to pursue another opportunity.

Brunton Introduces 2021 Collection + Customized Compass Program

Brunton has announced updated products for 2021 and the launch of a customizable compass program currently available to retailers and brands. “Our goal at Brunton has always been to provide the most reliable and precise outdoor navigation instruments for both recreational and field-based professionals alike. For 2021, we’re excited to offer a new lightweight transit […]

Nutrabolt Appoints Chief Digital Officer

Nutrabolt has hired Rajaa Grar as chief digital officer. Grar will lead the development of a new digital strategy to oversee the digital customer experience, social presence and e-commerce revenue for the company’s portfolio brands, including C4, Cellucor and XTEND.

REI Introduces New Accolade for Co-Op Community Favorites

REI introduced the REI Co-op Editors’ Choice Awards, a designation honoring gear and apparel from brands sold at the co-op that represent REI employee and customer favorites. The choices are based on field testing, REI expertise, and co-op member and customer feedback.

Stoic Launches First Camping Collection

Backcountry-owned brand Stoic launches its F20 camp collection with a broad selection of tents, sleeping bags, sleeping pads, tables, and chairs. “With outdoor recreation surging across the country, our customers are continuing to venture out in new ways turning to the outdoors to spend quality time with their friends and families,” said Chief Product Officer, […]

OluKai Launches Ready-To-Wear Leather Sneakers

OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear.  The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]

Merrell + Honey Stinger Collaborate On Limited-Edition Trail Shoe

Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

Isbjörn Adds Bamboo To Husky Baselayer Range

As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]

Piper Sandler: Athletic Still Trending Upward With Teens

Piper Sandler’s 40th Biannual “Taking Stock With Teens” Fall 2020 Report found teen “self-reported” spending at an all-time survey low of $2,150, down 9 percent year-over-year as a result of COVID-19. However, athletic apparel and athletic footwear were found to be continuing to gain mindshare among younger consumers.