Optic Nerve Eyewear has announced the release of its newest performance eyewear piece, the Photomatic FixieMax following the 2020 product release of the original FixieMax. Using the same frame and technical specs of the FixieMax, Optic Nerve went one step further by upgrading the frame with an advanced light-adjusting lens. The newest frame competes not […]
Author: SGB Media
Wilson Sporting Goods Signs NFL Running Back Josh Jacobs To Advisory Staff
Wilson Sporting Goods Co., announced today that Josh Jacobs, running back for the Las Vegas Raiders, has joined its Wilson Advisory Staff. As a Wilson Advisory Staff member, Jacobs will provide insights and test future Wilson football products as well as work with the brand on efforts to support community initiatives off the field. In […]
Aisle Talk Week Of December 14, 2020
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of December 14, 2020, covered in the SGB Updates and delivered to your inbox every business day.
Poshmark Files For IPO
Poshmark, the secondhand e-commerce platform, filed for an initial public offering (IPO).
More Than 150 Million Plan To Shop On Super Saturday
More than 150 million U.S. consumers plan to shop on Super Saturday this year, up slightly from 147.8 million in 2019, according to the annual survey released by the National Retail Federation.
Burton Adds Board Member
Burton welcomed Selema Masekela to its Board of Directors.
Under Armour Completes Sale Of MyFitnessPal
Under Armour Inc. announced that it has completed the sale of the MyFitnessPal platform to Francisco Partners.
HanesBrands Names President Of Hanes Australasia
HanesBrands announced that Tanya Deans has been named president of Hanes Australasia.
Houdini Previews Its Most Circular Collection Of FW21 Sportswear
Swedish circular sportswear brand Houdini announced the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed-door event. With the goal to be 100 percent circular by 2022, Houdini launched four silhouettes that encapsulate many circular technologies such […]
Backcountry Partners With USA Nordic As Official Retailer, Licensed Gear And Apparel Supplier
Backcountry will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA Nordic apparel and will provide all USA Nordic athletes with official Backcountry attire. “Backcountry’s strong presence in the U.S. market will give USA Nordic a solid platform […]
Hillsound Equipment Expands Presence In Western Canada With Addition To Sales Team
Hillsound Equipment has partnered with Pro Line Sports Ltd to further its distribution of products in the Western Canadian markets.
Dick’s SG Partners For Same-Day Delivery
Dick’s Sporting Good and Instacart announced that the companies have partnered to launch same-day delivery from more than 150 stores.
Google Secures EU Approval Of Its $2.1 Billion Acquisition Of Fitbit With Conditions
Google obtained approval from the European Commission to acquire Fitbit Inc., after satisfying concerns about how the advertising giant would make use of health data obtained through the deal.
Winnebago Industries Q1 Sales Climb 35 Percent
Winnebago Industries Inc. reported sales grew 34.8 percent in the first quarter ended November 28 and 22.0 percent excluding the acquisition of Newmar. Net earnings more than tripled.
Poll: Majority Of Sports Fans Say Don’t Play Indoors As Coronavirus Surges
A NPR/PBS NewsHour/Marist Poll with the Center for Sports Communication at Marist College reveals 56 percent of American sports fans believe people should not be participating in indoor team sports such as basketball. Among all respondents, a slightly higher, 58 percent, felt teams should not be participating.
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