Columbia Sportswear Company announced the appointment of Skip Potter to the role of executive vice president, chief digital information officer, effective April 1. Most recently, he spent four years as Nike’s chief technology officer.

In this newly created role, reporting to Chairman, President and CEO, Tim Boyle, Potter will be responsible for leading Columbia’s global technology business where he will play a pivotal role in evolving the company’s digital footprint, omnichannel and supply chain.

As a veteran in the tech industry, Potter brings extensive experience to Columbia. At Nike, he led a global organization of 2,000 digital and eCommerce technology team. Prior to his time, he served as managing vice president of engineering and vice president of technology innovation at Capital One. Before joining Capital One, Potter was the CIO/CTO for British Telecommunication’s Enterprise Group.

“Elevating our information technology and digital capabilities will continue to be a critical component to the success of our business,” said Boyle. “I’m thrilled to have Skip’s leadership on board to drive and enable the growth and continued transformation of our business.”

Photo courtesy Columbia Sportswear