Pelican Products, Inc. has promoted Kevin Murphy to vice president of marketing for its U.S. sales division. In his new role, Murphy will oversee the U.S. Commercial, Government and Consumer marketing teams and all brand and creative initiatives.

“For the past 19 years, Kevin has worked to bring the Pelican Products brand to life and has inspired customers across the globe,” said Stephan Corti, chief commercial officer for Pelican Products. “Because of his creativity, drive and marketing expertise, Pelican’s products are recognized as the best in the industry offering superior quality, high-performance and rugged protection.”

During his time with Pelican, Murphy has managed all web content, advertising, collateral, videos, packaging, and exhibits, and implementation of an information database, consumer relationship management system and lead management program. He also has led brand realignment for acquisitions and the consumer marketing team’s transition to the U.S. sales division, including defining a common voice to represent the brand across all platforms.

Prior to joining Pelican Products, Murphy worked in senior creative roles at advertising agencies including Foote, Cone & Belding, Dentsu, and Young & Rubicam in Hong Kong. Awards from his advertising career include Print Regional Design, Communication Arts and the Art Directors Club of Los Angeles. Murphy also holds nine U.S. patents licensed to Disney, Rubbermaid and Fellowes.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Photo courtesy Pelican Products