Decathlon has reached a multi-year merchandising agreement with the NBA, representing its first alliance with a North American sports league.
Author: SGB Media

Pelican Products Promotes Murphy To Lead Marketing for U.S.
Pelican Products, Inc. has promoted Kevin Murphy to vice president of marketing for its U.S. sales division. In his new role, Murphy will oversee the U.S. Commercial, Government and Consumer marketing teams and all brand and creative initiatives

TSC Apparel Expanding To A Larger Distribution Center In Southern CA
TSC Apparel, the owner of the Tultex brand, is expanding to a larger distribution center in Moreno Valley, CA.

NC Outdoor Recreation Coalition Announces New Leadership And Agenda
The North Carolina Outdoor Recreation Coalition announced its 2021 Legislative Agenda and elected Dave Petri as its new Board Chair to drive the organization’s work on policy and advocacy objectives.

Unifi Sees Incremental Improvement In Q2
Unifi Inc. reported sales of $162.8 million in the second quarter ended December 27, a decrease of 4.0 percent year-over-year, but an increase of 15.0 percent sequentially from the first quarter of fiscal 2021. Revenues from REPREVE Fiber products represented 37 percent of consolidated net sales, a new quarterly record.

Columbia Sportswear Appoints Chief Digital Information Officer
Columbia Sportswear Company announced the appointment of Skip Potter to the role of executive vice president, chief digital information officer, effective April 1. Most recently, he spent four years as Nike’s chief technology officer.

Roc Nation Sports Names COO Head Of Strategy And Business Development
Roc Nation Sports has named Brodie Van Wagenen, as COO and Head of Strategy and Business Development of Roc Nation Sports. Van Wagenen will work report to Shawn (Jay-Z) Carter and Roc Nation Sports President Juan Perez.

Belk’s Debt Ratings Downgraded Following Restructuring Move
S&P Global Ratings lowered its debt rating on Belk Inc. due to the Charlotte, N.C.-based department store operator’s announcement that it intends to restructure its debt. S&P views the proposed transaction as distressed and representing less than the original promise of its term loans.

Vista Outdoor’s Debt Ratings Upgraded
Moody’s upgraded the debt ratings of Vista Outdoor Inc. because Vista repaid a significant amount of debt over the last two years. The rating agency also expects the company’s operating performance to remain strong over the next 12 to 18 months as ammunition demand remains robust and as the company continues to work through its material backlog.

Lectric eBikes Secures Investment
Bertram Capital announced that it has made an investment in Phoenix, AZ-based Lectric eBikes, a designer and direct-to-consumer retailer of electric bicycles and accessories.
REI To Open New Store In Orland Park
REI Co-op will open a new store in the Village of Orland Park, IL in fall 2021, representing the co-op’s fifth location in Illinois.
Hyperice Acquires RecoverX
Hyperice announced the acquisition of RecoverX, a San Diego-based technology company specializing in intelligent thermal technologies.

Rab’s Arc Eco Jacket Wins 2021 ISPO Award
Rab Arc Eco Jacket, to be released AW21, is among the winners of the 2021 ISPO Award. Building on its partnership with Pertex, the Arc Eco is its first product to use 3-layer Pertex Shield Revolve fabric. Made from 100 percent post-consumer recycled polyester — Pertex Shield Revolve is made from a polyester face, polyester […]

POC Begins 2021 With ISPO Awards
POC has won three ISPO awards for products and innovations from its 2021/22 winter collection. Leading out the ISPO winner awards is its latest goggle, Zonula Clarity, shown above, which introduces a new visual experience and field of view for all types of skiers and snowboarders. Another winner and new product is the Dimension VPD […]

United Legwear & Apparel Acquires TicTacToe
United Legwear & Apparel Co. (ULAC) has acquired TicTacToe, manufacturer of infant, toddler and children’s legwear, accessories and apparel.