Outtech announced the promotion of Nick French to vice president of sales. In this position, French will continue his leadership of the Outtech sales team in the Independent Dealer, Buy Group and Distributor channels and take a more expanded role with multi-store retailers.

French will also work closely with its management team to generate, execute and exceed the sales strategies of its manufacturing partners

“We love to see growth within our organization and Nick has proven himself to be a true leader for Outtech and our team. He is a proven asset to our retail and manufacturing partners as well. We look forward to Nick continuing to guide our team utilizing the sales strategies that have made him successful over the years,” said Outtech President, Scott Blackwell.

French is an industry veteran, with over 25 years of experience in the outdoor market, both in retail and as a manufacturers’ representative. He has been with Outtech since 2010.

Photo courtesy Outtech